I Found the Best Google Ads Agency to Increase Conversions

The best Google Ads agency can do more than set up your Google Ads campaigns. It can set them up to reach your target audience using remarketing and landing page optimization strategies to increase leads and conversions. 

They’ll also have the expertise to run campaigns throughout Google’s entire ad network: Google Search Ads (formerly Google Adwords), Display Ads, and Shopping Ads, as well as its “spin-offs,” Discovery Ads, Local Services Ads, App Download Ads, and the AI-driven Performance Max Ads. 

Finally, a good Google Ads marketing agency should be able to run end-to-end campaigns and maximize your ROI within your set budget and timeframe. 

These are all my considerations for choosing the best Google Ads agencies for this guide. I rounded up and ranked the seven best agencies and the best use cases of each.

An overview of the best Google Ads agencies

Product

Google Ads network

Ad retargeting and landing page optimization

Google Partner

Approximate starting cost

My expert score

Visit Straight North

Search, Shopping, Display, Discovery

✓

✓

$1,500

4.72

Visit SEO Discovery

Search, Shopping, Display, Local Services, Performance Max

✓

✓

$200

4.29

Visit WebFX

Search, Shopping, Display, Local Services

✓

✓

$650

4.10

Visit KlientBoost

Search, Display, Shopping

✓

✓

$10,000

4.07

Visit Disruptive
Advertising

Search, Display, Shopping, Performance Max

✓

✓

$10,000

3.91

Visit LYFE Marketing

Search, Display, Shopping

✓

✓

$650

3.62

Visit SmartSites

Search, Display, Shopping

✓

✓

$1,000

3.41

Straight North: Overall best Google Ads agency for custom full-service campaigns

Visit Straight North

Overall Score

4.72/5

Service comprehensiveness

4.5/5

Service quality

4.5/5

Pricing

3.75/5

Support

3.5/5

Expert score

5/5

Pros

• Custom Google Ads strategy tailored to your needs
• Collaborative and transparent partnership with weekly calls and a campaign dashboard
• Continuous campaign adjustments (keywords and ad bidding) for better results
• Experienced with small, medium-sized, and enterprise businesses

Cons

• No Google Local Services or App Download Ads
• No round-the-clock client support (7 a.m. to 5 p.m. weekdays only)
• No dedicated team assigned to your business

Why I chose Straight North

Straight North is one of the most comprehensive Google Ad agencies in multiple ways. First of all, it has a very extensive set of Google Ads services — more than most others. 

Beyond setting up your Google Search, Display, or Shopping campaign, the Straight North team can use retargeting ads to recapture old customers, optimize your landing pages to convert visitors into leads more effectively, and continually adjust your campaign’s keywords and daily budget even after it’s live.

With Straight North, you’ll also get completely customized services depending on your business’s needs, which is another reason why it’s my top recommendation. You won’t be getting pre-packaged cookie-cutter services. 

The team takes the time to fully understand your business and the areas it needs expert help most, whether it’s targeting the right keywords (or adding negative ones) or running an entirely new Google Ads campaign that accomplishes your KPIs more effectively.

Straight North has experience bringing in leads, website or landing page visitors, and ROI across a number of industries, and it’s clear the team is all experts in digital marketing for businesses of every size, from small to enterprise. 

Straight North ticks all my boxes: comprehensive services, a customized strategy, client transparency, and plenty of digital marketing experience. It’s not often that a Google Ads agency has all four, which is why it’s my overall top pick.

Pricing and details

Pricing: From $1,500 or 15% of your ad budget

Google Ads network: Search, Shopping, Display, Discovery

Key Google Ads services: 

• Campaign strategy and bidding
• Keyword research
• Competitor analysis
• Ad creative and copy
• Conversion tracking
• Landing page optimization
• Keywords and ad budget adjustment

SEO Discovery: Best for precise keyword targeting on Google Search Ads

Visit SEO Discovery

Overall Score

4.29/5

Service comprehensiveness

4.5/5

Service quality

4/5

Pricing

3.38/5

Support

2.5/5

Expert score

4.69/5

Pros

• Targets high purchase intent keywords for Google Search Ads to reach ready-to-buy audiences
• Categorizes keywords by search volume, competition, and industry relevance
• Adjusts campaign keywords for more precise ad targeting

Cons

• More experienced with small businesses than enterprise ones
• Services are mostly for driving clicks and awareness rather than leads and conversions

Why I chose SEO Discovery

For Google Search Ads, it’s always the best option to go for an agency specializing in SEO, which is precisely what SEO Discovery is. It already has the necessary SEO and keyword research background to target the right keywords for your Search Ads to outrank competitors, including finding low-hanging keywords to target or focusing specifically on ready-to-buy Google searches.

SEO Discovery also does a comprehensive, custom service, with ad retargeting, landing page optimization, and ad bidding and budget adjustments on your campaigns. And not just for Google Search Ads.

SEO Discovery can also set up Display, Shopping, and Local Services Ads, although its Search Ads services are the most comprehensive by far. Overall, SEO Discovery has one of the best track records for client responsiveness, and each client is assigned an account manager to focus especially on your business.

The one shortcoming with SEO Discovery is that its ad strategies are primarily for driving clicks and growing brand awareness, more than generating leads and direct revenue. But if those are your main objectives, SEO Discovery has the experience and is one of the top paid search agencies today.

Pricing and details

Pricing: From $200 a month

Google Ads network: Search, Shopping, Display, Local Services, Performance Max

Key Google Ads services: 

• Keyword research and precise targeting by audience intent
• Competitor analysis
• Ad retargeting
• Landing page optimization
• Keywords and ad budget adjustment
• Conversion rate tracking

WebFX: Best for B2B lead generation and AI-driven audience targeting

Visit WebFX

Overall Score

4.10/5

Service comprehensiveness

4/5

Service quality

4/5

Pricing

3.25/5

Support

2.5/5

Expert score

4.69/5

Pros

• Precise audience targeting using hundreds of data points, AI analysis, and third-party audience targeting
• Monitors ad clicks, conversions, customer journeys, and fraud clicks
• Between 2,000 and 10,000 targeted keywords for ad campaigns
• Real-time campaign ROI tracking dashboard

Cons

• Not a bespoke agency — services are pre-packaged and pay-as-you-go
• A/B testing and ad retargeting are extra costs
• Shared resources with dozens of other clients

Why I chose WebFX

WebFX has always been the standard when it comes to AI-driven data analysis and audience targeting, which automatically already lands it on any list of the best pay-per-click ad agencies. 

One of WebFX’s defining features is using comprehensive data analysis with hundreds of data points, and for Google Ads campaigns, that includes omnichannel customer tracking, industry analysis, and advanced keyword research with up to 10,000 targeted keywords, including short- and long-tail keywords. This data precision also makes WebFX ideal for B2B marketing and targeting industry professionals.

A primary drawback with WebFX is that it tends to tack on lots of add-ons for extra services, instead of automatically including everything in one customized plan. Everything is pay-as-you-go, unlike with Straight North or SEO Discovery, where all the services are bespoke to your business needs.

But with WebFX’s experience and laser focus on data, it’s the best Google Ads services agency for reaching and converting specific audience sets — and one of the best digital ads agencies overall.

Pricing and details

Pricing: 

• Lite: $650 per month (plus $1,200 setup fee)
• Pro: $975 or 15% of ad budget (plus $2,250 setup fee)
• Enterprise: $4,500 or 12% of ad budget (plus $5,800 setup fee)

Google Ads network: Search, Shopping, Display, Local Services  

Key Google Ads services: 

• Industry analysis
• AI-powered audience targeting
• Keyword research and targeting
• Monitoring clicks (including fraud clicks), conversions, and customer journey
• Keywords and ad budget adjustment
• Conversion rate tracking

KlientBoost: Best for conversion rate optimization through creative A/B testing

Visit KlientBoost

Overall Score

4.07/5

Service comprehensiveness

4/5

Service quality

4/5

Pricing

2.75/5

Support

3/5

Expert score

4.38/5

Pros

• Runs multiple A/B tests on ad campaigns to improve conversions, including tests on ad copies, keywords, etc.
• Collaborates with your business to build a custom Google ad strategy to convert leads and sales  
• Adds and subtracts keywords as necessary to improve ad conversions

Cons

• No Local Services, Discovery, or Performance Max Ads
• Quality of services can depend on the team assigned to you

Why I chose KlientBoost

One of the biggest difficulties of running digital ad campaigns is doing all the necessary research and targeting, only to find they’re not converting the way you wanted. That’s why I put Klientboost on this list. 

Its services include auditing your ad campaign and running multiple A/B tests to get them converting more effectively. These tests include A/B tests on your ad copy, keywords, campaign schedule, or ad creative (to name a few), and then the team will pitch an ad strategy with best practices to improve your ad’s conversion rates. 

What’s also great about KlientBoost is the focused attention it gives clients. Everything will be tailored to building ads that get your audience to convert into leads or sales. They’re also a good option for long-term partnerships because the team provides a custom, comprehensive strategy for businesses, including keyword expansions (or subtractions), bid adjustments, and ongoing A/B campaign testing for as long as necessary. 

KlientBoost is also consistently one of the highest-rated digital marketing agencies (with a Clutch.co rating of 4.9 as of writing) and has a lengthy track record of generating leads and conversions through digital marketing beyond Google Ads.

Pricing and details

Pricing: Typically between $10,000 and $50,000, according to former clients  

Google Ads network: Search, Display, Shopping 

Key Google Ads services: 

• Competitor analysis
• Keyword research  
• A/B campaign testing
• Keywords and ad budget optimization 
• Conversion tracking 
• Ad retargeting

Disruptive Advertising: Best for long-term Google Ads campaigns focused on ROI growth

Visit Disruptive
Advertising

Overall Score

3.91/5

Service comprehensiveness

4.5/5

Service quality

3/5

Pricing

2.75/5

Support

3/5

Expert score

4.38/5

Pros

• Performance-based agency focused on driving revenue, not just clicks or impressions
• Promises results in 90 days
• Fully custom, end-to-end campaign management
• Dedicated team assigned to your business

Cons

• Limited client slots per month
• Doesn’t do independent ad services like CRO or copywriting
• Some former clients find the team difficult to contact

Why I chose Disruptive Advertising

Disruptive Advertising doesn’t do short-term cookie-cutter digital advertising campaigns. It goes the opposite direction: It specializes in long-term business partnerships for end-to-end campaigns, specifically to bring in revenue from your ads — not just clicks or leads. 

This focus means it’s not an agency to go to for one-time campaigns to increase website traffic or build brand awareness. It’s for capturing and converting end-of-funnel prospects, whether you have an ecommerce or offline business.

The Disruptive Advertising team operates like a well-oiled machine. You start with an initial discovery call, during which you’ll outline your objectives and projected results. After the discovery call, you’ll be fully onboarded to the agency, where you’ll collaborate with your assigned team to set up and launch your Google Ad campaigns. 

The team guarantees results in 90 days, but keep in mind that they’re selective about the clients they work with, and accept only a set number of clients per month.

Pricing and details

Pricing: Typically between $10,000 and $50,000, according to former clients  

Google Ads network: Search, Display, Shopping, Performance Max 

Key Google Ads services: 

• Ad campaign audit and strategy 
• Keywords and ad budget optimization 
• Conversion tracking and optimization to increase revenue
• Ad retargeting

LYFE Marketing: Best for end-of-funnel conversions via Google Shopping Ads

Visit LYFE Marketing

Overall Score

3.62/5

Service comprehensiveness

4/5

Service quality

3/5

Pricing

3.75/5

Support

1.5/5

Expert score

4.06/5

Pros

• Full-service Google Shopping Ad campaigns to target high-purchase intent Google searches
• Focuses on driving clicks and conversions and decreasing cost per conversion

Cons

• Client-reported variability in communication and execution
• No custom ad strategies; everything is pre-packaged

Why I chose LYFE Marketing

Not many other Google Ads agencies offer services specific to setting up Google Shopping Ads to target ready-to-buy Google searchers. But LYFE Marketing’s Google Ads services focus specifically on those high-purchase-intent keywords to place your products in front of. 

It can target a wide audience or just within your specific area if you have a local business. And everything will be handled by the team, from setting up your Google Merchant account to researching the right keywords to launching and optimizing your campaign.

While LYFE Marketing is mostly known for its social media services, it has a decent track record for its Google Ads services, which is why I’m confident to include it on this list. Its services are extensive and include ad retargeting, A/B testing, and conversion tracking. 

The biggest difference between LYFE Marketing and the other agencies on this list is that it doesn’t specialize in long-term, custom partnerships. Most of its services are pre-packaged, short-term contracts. As a result, most of its clients tend to be small and growing businesses. Its sole best use case is for setting up Google Shopping Ad campaigns.

Pricing and details

Pricing: From $650 per month

Google Ads network: Search, Display, Shopping  

Key Google Ads services: 

• Keyword research
• Keywords and ad budget optimization 
• Ad campaign strategy and setup
• Ad retargeting
• Conversion rate optimization

SmartSites: Best for recapturing customers through Google remarketing campaigns

Visit SmartSites

Overall Score

3.41/5

Service comprehensiveness

4/5

Service quality

3/5

Pricing

1.75/5

Support

2/5

Expert score

4.38/5

Pros

• Ad remarketing as a standalone service to recapture audiences at lower acquisition costs
• Audits and fixes existing Google Ads campaigns to bring higher conversion rates and sales
• Custom strategies tailored to your business
• Tracks your website visitors and actions taken on your website

Cons

• Not transparent about its services (or pricing) until you book a call
• Need to set clear agreements on services and expected outcomes
• Some former clients found the team difficult to contact regularly

Why I chose SmartSites

SmartSites provides comprehensive Google Ads services, but the biggest highlight for me is its remarketing services. 

It’s one of the only agencies specializing in ad remarketing as a service, which includes doing a full audit of your audience and existing ad campaign (if you have one), and then using that data to recapture any relapsed customers or missed opportunities. Its services are also good for targeting audiences at multiple points of the buyers’ journey and leading them down the sales funnel.

Another plus point in SmartSites’ book is that it tailors ad campaigns to your business needs and objectives. And, like WebFX, it uses data to drive its strategies. My main shortcoming with SmartSites is that it’s not very transparent about the specific services it offers — you’ll have to contact the team online to set up a call and outline what it can do for your business. 

However, it has plenty of experience with Google Ads and retargeting audiences, no matter where they come from on the internet: Google, other websites, or social media.

Pricing and details

Pricing: Custom, typically between $1,000 and $10,000, according to former clients  

Google Ads network: Search, Display, Shopping  

Key Google Ads services: 

• Campaign audit and re-strategizing
• Ad campaign retargeting
• Keywords and ad budget optimization 
• Ad campaign A/B testing
• Conversion rate optimization

How I compared the best Google Ads agencies

I did a lot of research and drew from my experiences as a digital marketer to put together the list above. I wanted to include a wide range of agencies: Those experienced with small, growing, and enterprise businesses, as well as agencies that specialized in certain areas of Google Ads, like remarketing or conversion rate optimization. 

For a fairer assessment, I scored them against a rubric with their pricing, quantity of services, quality of services, customer support, and my own expert score.

Service comprehensiveness: 30%

This scores the completeness of each agency’s Google Ads services, including whether they service the entire Google Ads network (Google Search, Shopping, Display, Local Services, Discovery, App Downloads, and Performance Max Ads), and if they offer services for retargeting, conversion rate optimization, and ad copywriting and design.

Quality of services: 30%

Aside from how many services they offer, I also scored the quality of their services, like whether they analyze competitors, run A/B tests, add negative keywords, do conversion tracking, and adjust your campaign’s keywords to improve its effectiveness even after it’s live.

Pricing: 15%

I gave higher scores to agencies with transparent pricing plans, month-to-month contracts, full-service campaign management, and customized plans for clients.

Customer support: 15%

Good client support is essential to any good agency experience. I gave higher scores to agencies with 24/7 customer support, more support avenues, and transparent reporting measures, like real-time ad campaign monitoring dashboards.

Expert score: 10%

Here, I took into account my own experience as a digital marketer. My expert score includes the overall quality of each agency’s services, value for money, reviews from former clients, and whether or not they’re a Google Partner.

5 considerations when choosing the best Google PPC advertising agency for your business

Ultimately, the best Google Ads services agency will be different for every business. A growing tech startup will have different needs from a multi-franchise business. But there are a few common things that should be top considerations when choosing the best agency for your business.

Consider the services you need most, the agency’s area of expertise, and the level of partnership you need, aside from your general budget and timeline. Then answer the following questions. 

1. What Google Ads services do I need most? This is always the foremost consideration when choosing an ad agency, because different agencies have different areas of specialization. This also depends on your business’s main objectives with Google Ads, whether it’s to increase conversion rates, leads, or something more comprehensive.
2. What kind of partnership do I need? Most agencies offer full-service partnerships and custom ad campaigns for your specific needs, while some offer independent services on a pay-as-you-go basis. Clarify which type of partnership your business needs to help with your decision.
3. What niche or vertical specializations do I need, if any? All the agencies on this list cover a wide range of industries, but some have more expertise in certain areas. For instance, WebFX is experienced in B2B marketing, and KlientBoost in ecommerce and SaaS. 
4. How do I want to track campaign results? Every agency should be able to provide regular reports on your campaign’s progress and how well it’s meeting targets and KPIs. However, if you want more consistent and hands-on tracking, agencies like Straight North and WebFX have client dashboards that let you track your campaign in real time.
5. What data guidelines and accessibility compliance measures do I need in place? Data and accessibility are growing concerns in online advertising, especially with Google. While most agencies don’t explicitly discuss these on their website, it’s worth asking, during your initial call, how they track audience data and if they take accessibility measures like adding audio captions to videos and using descriptive ad copy.

Frequently asked questions (FAQs)

Bottom line

Choosing the best Google Ads services agency is really a matter of knowing your business’s main priorities, as different agencies have different specializations. Straight North is a great all-around option for a custom, long-term Google Ads strategy, while SEO Discovery, WebFX, and KlientBoost are also good options for more specific strategies like lead generation and conversion rate optimization.