Online giving is a prominent force in fundraising. No longer are donors constrained by your nonprofit’s event schedule, location, or snail-mail methods of contact. Further,...
If you’re a small or medium-sized company looking for a marketing automation and email marketing vendor, you’ll want to compare ActiveCampaign vs. Mailchimp. Chances ar...
We’ve all been there. We bust our asses to find good leads from the best lead gen providers, hand them over to sales with pride, and feel our stomachs sink when sales...
Oracle Eloqua vs. Marketo are two marketing automation giants that have long been in competition. Both companies started out as independent software vendors—Eloqua was...
When was the first time you realized tech companies were listening to your data so they could “personalize marketing” to you? I remember mine clearly. I was standing...
Resignations and terminations are not usually happy events, barring retirements. And for cybersecurity teams, these events can cause a lot of anxiety, especially if their...
Sprout Social vs. Hootsuite is a comparison of two fully-featured social media management tools. These products handle multiple social networks, so deciding between the two...
Everyone wants case studies. Marketing knows a case study's value because it can produce a lot of lead-ready traffic, and sales knows the assets close opportunities. But...
At TechnologyAdvice, we love software. We love testing out new tools, writing about who’s got the better workflow and UX, and figuring out how software can improve our work...
One of the hardest things for marketing teams to do is to prove their worth. B2B marketing teams don’t normally tie their actions to revenue because, while we gather...
It seems like there is a national holiday for anything and everything, but when we heard that October was National Cybersecurity Month, we actually got excited. What better...
It takes a ton of work to drive traffic to your website. You pay for ads, optimize for search, tweak landing pages, and bare your soul on social media. But when visitors start...
If you’re studying gamification, you won’t have to dig very deep to come across references to intrinsic motivation and all its glorious power. Intrinsic motivation—wh...
Buyers complete up to 60 percent of their purchase cycle for SaaS products before contacting the vendor. That means that most of your interested cybersecurity leads only...
Companies only use two percent of IT budgets on cybersecurity. If we plan for the eventual budget constraints and managerial objections, we can calmly answer objections...
