If you’re ramping up your inbound marketing strategy, chances are you’re considering writing a white paper. White papers are valuable additions to any company’s inbou...
As we marketers get better at grabbing other people’s attention, they grow wise to our methods. So we come up with better methods, only to be outsmarted again. Marketing ...
This post has been updated for 2019 Despite their relative ubiquity these days, marketing automation tools are a recent software phenomenon that weren’t terribly popular ...
Roughly 70 percent of B2B companies are churning out more content than they did last year. But that doesn’t mean it’s good content. Or that it’s connecting with t...
Three legs hold up the content distribution table: owned, earned, and paid content distribution. ...
In the old days, a “lead” meant you’d caught wind of a good business opportunity — someone who had money to spend and was looking for a product like yours. A lead ...
Only a few years ago, companies began to understand that gamification and rewards were key to improving employee and customer advocacy. ...
Gating content has grown into one of the most contentious issues in content marketing. Hard-line content marketers will tell you that information should be free for readers...
I hate reading about email subject lines. ...
The overarching responsibility of the marketer is to persuade the audience of one thing: why they should choose your company instead of another. ...
Ever feel like you’re not generating enough leads? You’re cranking out content, testing landing pages, and tweeting up a storm. But you just can’t fill your sales funn...
Lead generation sounds scary, but it’s little more than finding the customers that are a good fit for your product. Marketers and small business owners do this every day,...
As a marketer, how do you know what’s causing some of your pages to convert better than others? Is it simply a matter of people’s interests, or is it something to do with...
Why did you click on this article? Was it because the headline offered something you wanted, or was there another reason? ...
From Hoarders to Tidying Up, Americans are obsessed with the struggle to organize their ever-expanding collections of stuff. Most of this stuff is disposable and, in the words...
