March 24, 2023
Repurposing Content: Strategies & Best Practices for 2023
Creating content may be one of the most difficult parts of marketing. It’s hard to brainstorm content ideas that will resonate with your audience the most and how to use...
TechnologyAdvice Blogs:
Marketing
March 9, 2023
Is Your Marketing Content Self-Centered?
When B2B buyers are researching purchases they plan to make, there’s a long list of things they need to know before they can make a decision, including the obvious like...
March 8, 2023
There’s More to Generative AI Than Content Creation
ChatGPT and other generative AI tools that create content are capturing a lot of attention. But content is only one application of generative AI. It can generate just about...
February 28, 2023
Your 2023 Guide to Media Buying and Planning
There are some things about the art and science of media buying that haven’t changed much in recent years. But other elements of media buying are in a constant state of flux...
February 20, 2023
Attract More B2B Buyers With a Multi-Channel Marketing Strategy
B2B buyers each have their own preferences and research methods when it comes to making software purchases, and there are more places to find and consume information than ever...
February 7, 2023
How the Proptech Market is Changing the Real Estate Sector
Location, location, location. That’s the age-old advice given to real estate investors. And like the age-old advice given to many areas of life and business, today it’s...
February 2, 2023
Using Self-Service to Enable Buyers
We know that buyers are taking more control over their buying journey, and part of that control is opting for self-service when available. Self-service is already a common...
January 24, 2023
How to Market to Finance Roles During Economic Uncertainty
The pressure is on finance teams to better control spending and account for every dollar spent. And that probably doesn’t sound like a great time to be pitching new software...
January 9, 2023
Understanding Differences in B2B Buying Groups
When companies need to add software to their technology stack, they typically form a buying committee made up of different people who will be affected by the decision. The...
January 4, 2023
How to Put Your Product at the Center of Your B2B Revenue Organization
An increasing number of B2B revenue organizations are aligned around their product and customer lifecycle. Marketing generates awareness, sales closes deals with customers,...
December 27, 2022
How to Prioritize Customer Experience in the Buying Journey
The B2B software buying experience is complex, and as the market becomes more crowded, that complexity only increases. This is problematic for both vendors and buyers. Buyers...
December 20, 2022
Why You Need Brand to Support Demand in B2B Marketing
Branding might be the most undervalued aspect of B2B marketing. Just take a look at any list of the dominant brands in the world, and you might see a B2B brand or two, but...
December 15, 2022
What Is Brand to Demand? And Why Does it Matter?
Most marketers are familiar with the terms “brand awareness” and “demand gen” as goals, but they typically fall into separate campaigns. And while that’s a good...
December 14, 2022
What Does it Take to Succeed with Email Marketing Today?
The number of emails B2B buyers get can seem overwhelming. Overall, consumers receive over 306 billion emails per day. Despite this, email marketing continues to work for many...
December 13, 2022
How Business Users Change the Game of B2B Marketing
Twenty years ago, software vendors that wanted to sell into an enterprise organization would target the tech team and its leadership. They could develop and distribute...