July 1, 2020
Webinar Fraud: What It Is And How You Can Prevent It
Webinars promise two results that make marketers’ hearts go aflutter: opt-ins and proof of engagement. But while hosting webinars has never been easier, it's become...
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June 30, 2020
White Paper: Job Titles Won’t Help You Find Decision Makers....
It’s been a while since search engines like Google and Bing enhanced their search algorithms with machine learning. Instead of relying mostly on keywords to deliver search...
June 24, 2020
Using Hyper-Targeting To Segment For Alternative Virtual Events
As COVID-19 pushes many companies to move their events online, businesses are looking for ways to maintain event engagement and value while doing what’s best for public...
June 23, 2020
Podcast: How to Market Your Business in the Changing IT Channel
The IT channel is in the midst of major disruption. Value-added resellers (VARs) and systems integrators are making the transition to the managed service provider (MSP) model,...
June 18, 2020
How To Adapt To The New Tech Buyer’s Journey
Marketing to technology buyers has come with a long-standing set of issues. The bumps in the road to implementation traditionally include: Budget constraints Extended ...
June 16, 2020
Tips & Tricks: How to Succeed with ABM
Account-based marketing (ABM) programs account for more than one-quarter of B2B marketing budgets, and research shows that businesses that stick with ABM see their results...
June 10, 2020
6 1/2 Mistakes You’re Making in Your B2B Content
Creating content for B2B audiences isn’t always easy. Along the journey that takes your content from idea to creation to distribution to results, there are a number of...
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June 2, 2020
Conferences Are Paused; Hit Play On…Something Else
In-person conferences are cancelled for 2020, and webinars are losing steam. Yesterday’s webinar was a break from work while still working, but today attending any sort of...
May 28, 2020
Online Community Building Is The New Hallway Track
Marketers have to go where people have conversations about their wants and needs. These conversations inform our targeting, our understanding of our customers, and our lead...
May 26, 2020
Industry Selling on Pause? Rethink Your Targeting
Nearly every industry has been affected by COVID-19. Changing work conditions, layoffs, manufacturing delays, and disrupted supply chains mean that all companies have to get...
April 27, 2020
Mitigate Crisis Pipeline Reductions in 4 Steps With This Portfolio...
We’re all well-versed in the ways that the COVID-19 pandemic has made things difficult on people in any industry, and B2B marketers have seen many of the same problems....
April 21, 2020
Marketing In The Pandemic: A Short Guide To Being A Human
The COVID-19 pandemic has changed working lives for most of us in the marketing business. While our office location has moved into the guest bedroom or kitchen table, for m...
March 31, 2020
A Strategic Approach To Content Syndication Nurture Cadences
A content syndication program has the potential to give your sales team a consistent pipeline full of opportunities. But you have to nurture those leads correctly. A good...
March 27, 2020
3 Killer Examples of Personalized B2B Marketing
This post has been updated for 2020. Personalization has long been a mainstay of B2C marketing, used by leading brands such as Amazon, Netflix, and Spotify to increase reve...
March 24, 2020
5 Essential Analysis Tips for Content Syndication Lead Nurture...
When you purchase content syndication leads, you get access to folks who are just forming their opinions on their next technology solution. While you could just pop these l...