March 13, 2019
Get Your Lead Generation Program Started Off Right
Lead generation sounds scary, but it’s little more than finding the customers that are a good fit for your product. Marketers and small business owners do this every day,...
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March 12, 2019
A/B Testing vs MVT vs Multi-Page Funnel Testing: How To Determine The...
As a marketer, how do you know what’s causing some of your pages to convert better than others? Is it simply a matter of people’s interests, or is it something to do with...
March 7, 2019
How To Write White Paper Titles That Work, According To Scientists And...
Why did you click on this article? Was it because the headline offered something you wanted, or was there another reason? ...
February 27, 2019
Stop Treating Your Email Lists Like A Junk Drawer with These 6 Data...
From Hoarders to Tidying Up, Americans are obsessed with the struggle to organize their ever-expanding collections of stuff. Most of this stuff is disposable and, in the words...
February 13, 2019
Before You Hire Any Lead Generation Partner, Ask Your Team These 3...
Lead generation is hard. But it’s easier to do if you know what you’re looking for. ...
February 12, 2019
Blank Page Staring You Down? Here Are 3 Content Generation Tips for...
If you work for a B2B software company, chances are you understand the basics of inbound marketing. Regardless, here’s a brief recap to jog your memory. ...
February 7, 2019
Be Compassionate: A Call for Consistent Customer Communication
I’m going to propose something that's not as radical as it sounds: Treat people at all points in the customer lifecycle the same Just be nice Enforce compassionate b...
February 5, 2019
14 Must-Attend Conferences for Lead Gen and Marketing in 2019
Attending a conference is the best way to reinvest and recharge your lead gen and marketing strategies this year. Find the best 2019 marketing, demand generation, ecommerce,...
December 20, 2018
10 Act-On Alternatives for Marketing Automation
Act-On provides marketers with a full suite of marketing automation tools to nurture leads and drive revenue. Plenty of marketers and sales professionals choose to use Act-On...
November 14, 2018
Generating Leads in the Internet Age: How Changing Media Have Changed...
Generating leads is crucial to your company’s success. In the past, the focus was on finding customers, usually through mass advertising and targeting demographics. Sending...
November 10, 2018
7 Eloqua Alternatives for Your Marketing Automation Needs
Eloqua targets midsize companies and enterprises whose marketing departments consist of more than 10 marketing automation users or who engage in cross-channel marketing...
October 24, 2018
Volunteer Tracking Tips for the Busy Non-Profit
Volunteers make up the core of so many of today’s non-profit organizations. In fact, according to recent reports, an estimated 85 percent of U.S. charities have few to no...
October 22, 2018
Top 6 Hootsuite Alternatives for Enterprises
Since 2008, millions have trusted their social media accounts to Hootsuite. When it comes to managing multiple social accounts, monitoring brand or keyword mentions, and...
October 10, 2018
Social CRM: How to Build Relationships and Close Leads on Social Media
Over 3 billion people in the world use social media, which is roughly 40% of the global population, according to Mashable. The majority (2.7 billion) are mobile users who have...
September 28, 2018
Marketing with Social Media: 7 Must-Know Tips for Nonprofits
Social media is an exciting and engaging aspect of your nonprofit’s online presence, but are you using it most effectively? ...