August 8, 2018
2018’s Best Webinar Software
First introduced in the late 1990’s as a way to present to large dispersed audiences, the webinar has now become one of those marketing tools used by everyone from...
TechnologyAdvice Blogs:
Marketing
August 6, 2018
3 Ways to Use CRMs Outside of Sales
If you use a CRM, chances are you know this software can improve your bottom line by bolstering sales. A CRM helps simplify the sales cycle from beginning to end. You can...
August 3, 2018
How to Create a Social Media Content Calendar for Your Company or...
By now, you probably know the importance of social media. But have you ever sat there thinking, “What on earth am I supposed to post?!” ...
July 26, 2018
Marketing Automation Advice from the Best in Business
Marketing Automation has been used by large corporations ever since its existence. This phenomenon made its mark on the marketing technology in a number of ways. Early...
July 18, 2018
ConvertKit vs MailChimp: Battle of the Small Business Email Platform
On July 1, 2018, ConvertKit changed their name to Seva. They subsequently changed that name back to ConvertKit. Those changes don’t significantly affect how the email...
July 9, 2018
Top Mobile Marketing Tools for Small Businesses
Mobile is the hot topic that every digital marketing or entrepreneurial guru can’t keep their hands off of. The world is shifting to a mobile-first future and the businesses...
July 5, 2018
10 Marketing Dashboards for Visualizing Performance
Updated for 2018 with 4 new dashboard options. ...
June 28, 2018
Zombie-Leads: Symptoms, Verification, & Treatment for Unnatural...
22 percent of addresses in your email list will die during the next year. Up to one-third of your subscribers will never react to your emails. Just accept it. ...
June 27, 2018
Optimizing Donor Outreach: 5 Best Practices for Nonprofits
Making connections with your donors is part and parcel with effectively managing your nonprofit’s fundraising strategy. Without an active donor community, your team can’t...
June 7, 2018
10 Types of Email Segmentation for More Leads and Better Open Rates
Marketing trends come and go, but personalization is here to stay. In today’s competitive marketplace, customers expect businesses to speak directly to their specific needs...
June 4, 2018
Measuring Success: Email Metrics That Matter
If you’re not currently running an email campaign, you may have heard rumors that the era of email marketing is over. You may be asking yourself if email marketing is still...
May 29, 2018
6 Misleading Google Analytics Metrics You Need to Stop Worrying About
Whether your website is primarily used for marketing, serving customers, or really anything at all, you should be carefully monitoring your Google Analytics account. That’s...
May 24, 2018
How to Plan a Killer User Onboarding Journey
How can you keep your customers engaged with your product for months, years, or even decades? It all starts with onboarding. Onboarding used to be about educating a new user....
May 22, 2018
7-Step Sequence for Onboarding Emails That Convert New Users into...
Email subscribers are literally inundated with messages; the average office worker receives more than 140 emails a day! ...
May 17, 2018
12 Things Your Field Service Company Website Should Have to Convert...
If you're a field service company, chances are that the last thing on your priority list is creating a sustainable web presence -- and you're not alone here. However, there...