Generating leads is crucial to your company’s success. In the past, the focus was on finding customers, usually through mass advertising and targeting demographics. Sending...
Volunteers make up the core of so many of today’s non-profit organizations. In fact, according to recent reports, an estimated 85 percent of U.S. charities have few to no...
Over 3 billion people in the world use social media, which is roughly 40% of the global population, according to Mashable. The majority (2.7 billion) are mobile users who have...
Social media is an exciting and engaging aspect of your nonprofit’s online presence, but are you using it most effectively? ...
You and your community know the importance of the work that your nonprofit does. You’re engaged with your supporters, your efforts help your cause, and your team is...
If you make money online, your website or app is your bread and butter. It’s one of the primary ways customers interact with your brand, and the experiences that they have...
Let’s face it, our society is obsessed with GTD (getting things done). Productivity is trending and put on a pedestal, but for good reason: the more we do, the better we get...
We get this question every single day from different agencies and marketers wondering if they should change their reporting method. It’s a very reasonable inquiry. ...
In the past few years, we’ve all become more than familiar with gamification as we browse through business blogs or tune into podcasts. The gamification scene erupted around...
When you’re on a small marketing team, you generally have a sense of what everyone else is working on. As long as you communicate with each other on a consistent basis, it...
When it comes to social media, allowing employees to share and post on your B2B company’s behalf sounds a bit scary. ...
There are a ton of ways you can optimize your business to produce quality leads. Before we dive in too far, let’s cover the basics. ...
Fundraising events have long been used to raise money for various causes and nonprofit organizations. But with evolving technology, there has been a movement toward more...
Great SEO content marketing can be one of the most effective ways to bring long-term, targeted traffic to your website. ...
Dust off your smarketing personas, because we’re getting back to basics. Well, kinda, because customer segmentation is generally considered an “advanced” marketing...
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