July 9, 2019
What Does ABM Mean for the B2B Sales Funnel?
Account-based marketing (ABM) has changed the way businesses market and sell to one another. It’s also changed the way marketing and sales measure their effectiveness....
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June 28, 2019
David Hutchens Wants Your Company To Tell Stories. Here’s How To...
Quick summary: In a busy world where brand differentiation is becoming increasingly difficult, storytelling marketing is one of the best tools for a marketer to have in the...
June 27, 2019
They’re Not Paranoid, They’re Security Pros: Successfully Finding...
Security IT professionals, as a target customer, are likely the most difficult target market to reach. These pros know the value of their own data. They know that their dat...
June 13, 2019
10 Simple Yet Powerful Lead Magnet Ideas To Supplement Your Lead Gen...
Quick summary: Lead magnets are downloadable assets that potential customers request in exchange for their contact information. This article looks at 10 ideas for le...
May 28, 2019
Lead vs. Prospect vs. Opportunity: Definitions That Define The Sales...
Prior to digital marketing, everything was simple: marketing and sales knew their jobs and those duties rarely overlapped. No one had good customer information, and it was so...
May 21, 2019
Here’s A Free White Paper Template To Give Your Content Strategy...
If you’re ramping up your inbound marketing strategy, chances are you’re considering writing a white paper. White papers are valuable additions to any company’s inbou...
May 9, 2019
How To Write Truly Personalized Emails And 3 Other Nurture Marketing...
As we marketers get better at grabbing other people’s attention, they grow wise to our methods. So we come up with better methods, only to be outsmarted again. Marketing ...
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May 8, 2019
Hubspot vs. Marketo: A Side-by-Side Comparison
This post has been updated for 2019 Despite their relative ubiquity these days, marketing automation tools are a recent software phenomenon that weren’t terribly popular ...
May 6, 2019
A (Short) Guide to B2B Content Syndication
In response to cries across the market that longer blog content gets more organic attention, 74 percent of the most successful B2B content marketers have increased their use...
May 2, 2019
When And Why To Pay For Content Distribution to Find Your Hidden B2B...
Three legs hold up the content distribution table: owned, earned, and paid content distribution. Lots of companies assume that paid channels like PPC or retargeting are the...
April 26, 2019
Defining Qualified Leads: What Marketing and Sales Need to Agree On
In the old days, a “lead” meant you’d caught wind of a good business opportunity — someone who had money to spend and was looking for a product like yours. A lead ...
April 25, 2019
These 7 Influitive Alternatives Will Boost Your Customer and Employee...
Only a few years ago, companies began to understand that gamification and rewards were key to improving employee and customer advocacy. ...
April 17, 2019
To Gate or Not to Gate: Which is Best for B2B Content?
Gating content has grown into one of the most contentious issues in content marketing. Hard-line content marketers will tell you that information should be free for readers...
April 15, 2019
Why I Stopped Following Subject Line Best Practices
I hate reading about email subject lines. ...
April 8, 2019
Remember: B2B Leads Are People, Too
The overarching responsibility of the marketer is to persuade the audience of one thing: why they should choose your company instead of another. The foundations of persu...