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An intuitive business intelligence solution
our rating 4.5 out of 5 Stars

DomoProduct Overview

  1. About Domo
  2. Pros of Domo
  3. Cons of Domo
  4. Breakdown of core features

Domo product overview

Domo is a powerful business intelligence (BI) software that delivers a wide data set and connector support. It provides unique social collaboration capabilities. Domo is designed to assist businesses in finding effective solutions in a world full of ever-changing business challenges.

With Domo, users can see real-time data utilizing a single dashboard that is visually appealing and easy to use, helping businesses take informed actions from the insights gained. Users can combine various data sets with standard SQLs, or they can also build their own models combining local and cloud data. The software also gives businesses access to a wide array of social sharing features to boost online discussions, so employees can comment on and share results. With Domo, each user is able to send personal messages from Domo Buzz and receive update notifications for individual data elements.

Nevertheless, there is more to Domo than simple analytics. You get access to a vast array of social sharing features for online discussions, which means employees won’t simply share results but also be able to comment on them. Another feature, Storytelling, allows business to turn data into meaningful narratives that will remain consistent across all devices, whether mobile, tablet, or computer. Each user is allowed to send individual messages from Domo Buzz or receive update notifications for each data element.

Pros of Domo

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  • Optimal visualizations
  • Analyze big data sets
  • Data insight
  • Data sharing
  • Data Storytelling
  • Real-time updates
  • Visualizations via mobile

Cons of Domo

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  • Customer service
  • Not all employees require full access, but lacks lower access
  • Pricey

Breakdown of core features

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Easy access

What makes Domo popular is a large and flexible array of data connection options. Users are able to access the data they need to make insightful decisions regardless of their level of technical expertise. Domo is also fully mobile operational, so it won’t create problems when users are pulling reports from a smart device.


Domo’s highly visual outputs enable business to accomplish goals in ways simple rows and columns alone will not. From it’s Storytelling capacity and more, users can present their data in a way most effective for them to give clearer insight for decisions while moving forward. Domo’s visual charts are comprehensive and allow business to combine data sources in any possible way.

A social BI software

Domo’s Business Cloud brings together insights from people’s conversations, interests, and behaviors utilizing its social capability. Employees will be up and running quickly with Domo’s intuitive interface. The Domo Buzz allows employees to communicate with each other in real time and transmits instant notifications with each data update.


With Domo’s Business Cloud, data is available to users anytime and on any device. It offers services via web experience or native Android and iOS applications.

(Last updated on 02/02/2022 by Abby Dykes)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses





  • Appstore
  • Dashboards
  • Business Cloud
  • Data Visualization
  • Insights
  • Mobile Access
  • Data Connections and Integrations
  • Project Management
  • Social Sharing Tools


  • Basecamp
  • Box
  • GitHub
  • JIRA
  • MailChimp
  • Pipedrive
  • Smartsheet
  • Trello
  • Xero
  • Zendesk
  • Zoho CRM

Pricing Model

  • Quote-based


  • English
  • Japanese