Nick Iyengar is a 15+ year veteran of the digital analytics industry and VP of analytics at Merkle | Cardinal Path, where he helps clients to collect, connect, and activate data for competitive advantage.
Google Analytics 4 (GA4) represents a major step forward for the Google Analytics platform in a variety of ways. GA4 unifies tracking for organizations across their websites, apps, and any other digital experiences. GA4 equips organizations to manage their analytics deployment in a more privacy-safe manner, thanks to a raft of new features that provide […]
