Nick Iyengar

<img alt='' src='https://secure.gravatar.com/avatar/2d595042732f30b48c20c2695c89ff5a?s=150&r=g' srcset='https://secure.gravatar.com/avatar/2d595042732f30b48c20c2695c89ff5a?s=300&r=g 2x' class='avatar avatar-150 photo' height='150' width='150' />

Nick Iyengar is a 15+ year veteran of the digital analytics industry and VP of analytics at Merkle | Cardinal Path, where he helps clients to collect, connect, and activate data for competitive advantage.

Articles by Nick

Google Analytics 4 chart.

<img width="512" height="310" src="https://cdn.technologyadvice.com/wp-content/uploads/2022/08/Google-Analytics-4-chart-1.png" class="attachment-large size-large wp-post-image" alt="Google Analytics 4 chart." srcset="https://cdn.technologyadvice.com/wp-content/uploads/2022/08/Google-Analytics-4-chart-1.png 512w, https://cdn.technologyadvice.com/wp-content/uploads/2022/08/Google-Analytics-4-chart-1-300x182.png 300w" sizes="(max-width: 512px) 100vw, 512px" />

August 25, 2022

Maximize Machine Learning With Google Analytics 4

Google Analytics 4 (GA4) represents a major step forward for the Google Analytics platform in a variety of ways. GA4 unifies tracking for organizations across their websi...

Written by: Nick Iyengar