January 18, 2023
Wrike vs. Asana Review
Thanks to project management (PM) software, overseeing complex tasks has become simpler. Project and collaboration technology has come a long way, and now allows teams to tra...
Jenna Puckett
Jenna Puckett is an Associate Technology Analyst covering topics related to human resources, field service management, marketing automation, and other tech news. She uses her passion for writing and detail to educate, advise, and connect businesses looking for IT solutions.
Articles by Jenna
September 15, 2022
Workday vs. PeopleSoft
Hundreds of vendors are fighting for a piece of the human resources (HR) software market. Of the companies aspiring to rule your vast and complex HR technology, the most epic...
April 16, 2021
What Is White Label Software?
White label refers to goods or services that are produced by one company, then purchased by another company to rebrand and sell as their own. Though you may be wary at first,...
September 28, 2020
BambooHR Pricing, Features, and Customer Dedication
If you’ve tried to find HR software for your growing business, you’ve likely come across BambooHR. After all, they’re one of the best HR vendors for small businesses. So...
May 31, 2019
The Best HR Software For Enterprises
Updated for 2019 Valued at over $15 billion globally, the human resources technology market is one of the fastest growing segments in business IT —  and it shows no sign...
August 5, 2015
Is the Marketing Qualified Lead (MQL) Dead?
Some businesses still don’t know what they are, yet people have already pronounced the MQL dead. This couldn’t be further from the truth. Marketing qualified leads a...
June 18, 2015
Email Marketing vs. Marketing Automation: Is There a Difference?
The demand for marketing automation software is on the rise. According to Technavio analysts, the global marketing automation software market is expected to grow at a compound...
+software,+overseeing+complex+tasks+has+become+simpler.
Project+an...){kind=link}
+software+market.+Of+the+com...){kind=link}
March 23, 2015
The Secret to Creating C-Suite Buy-in for HR Technology
You finally did it. After countless weeks of market research, vendor comparisons, and wading through user reviews, you found the best HR software for your business. Unfortu...
February 2, 2015
Top 10 Thought Leaders in Marketing Automation
At its best, marketing automation isn't lazy, email-centric, or spammy; it's holistic. Lead management, landing page optimization, social media outreach, sales integration â€...
January 6, 2015
100 Thought Leaders to Follow in 2015
The tech industry moves fast. From marketing automation to fitness trackers to predictive analytics, business technology is headed for great things in 2015. To help you a...
December 23, 2014
What Is Order Management?
One of the greatest modern conveniences is shopping online. What’s better than finding the best deal, at any time of day, and having it show up on your doorstep - without...
December 18, 2014
What Is Lead Management and Why Does It Matter?
Key takeaways Lead management is the backbone of a successful sales operation. The sales process should integrate with lead management seamlessly. Automating the sales proc...
October 14, 2014
Whole Foods Market Rewards: A New Take on Loyalty?
It sounds like Whole Foods finally heard our big news: Consumers are over 82 percent more likely to shop at stores that offer some type of customer loyalty program. Aft...