Product Quick Facts
Marketo, founded by Phil Fernandez in 2007, is globally recognized for its technology, innovation, and thought leadership. In 2012, Inc. 500 named Marketo the #1 organization among marketing software companies. Headquartered in San Mateo, CA, Marketo currently helps over 2,000 companies in 36 countries address their challenges in search marketing, e-commerce, and social media.
Marketo’s signature marketing software is a cloud-based platform that allows marketers to create, automate, and track their advertising campaigns. The software is designed to work for companies of all sizes and is scalable to fit each organization’s unique needs. To help companies generate more revenue with less manual effort, Marketo provides multi-channel campaign management, inbound and search marketing solutions, event marketing integration, lead management software, customer analysis, landing page tools, behavior tracking, CRM integration, and engagement marketing. Marketo’s automated marketing software is also designed to work seamlessly with the company’s other applications including email marketing, social marketing, marketing management, analytics, and sales insight.
When Christiana Care Health System was looking for a cloud-based automated marketing solution to reduce IT costs and boost efficiency, they decided to give Marketo’s solution a try. Through use of Marketo’s marketing automation, Christiana Care Health System experienced an impressive 3,000% ROI on its promotional and educational marketing spending. Increased revenues helped expand initiatives, reduce the burden on web designers, lower the cost of patient acquisition, lower the number of emergency visits, and boost preventative health care revenues.
(Last updated on 12/12/2017 by Mary Houston Coker)