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BrightLocal reviews


All-in-one local SEO, citations, and review management platform
our rating 4.5 out of 5 Stars

BrightLocalProduct Overview

  1. About BrightLocal
  2. Pros of BrightLocal
  3. Cons of BrightLocal
  4. Breakdown of core features

BrightLocal product overview

BrightLocal is a local marketing platform that puts companies in control of their SEO, business listings, and online reputation. It simplifies local marketing for SMBs, agencies, and multi-location businesses across the globe and provides trusted local SEO tools in one secure and unified location.

With BrightLocal, organizations can discover SEO issues that need fixing and the opportunities to improve results. The platform’s automated auditing tools crunch hundreds of data points. It empowers businesses to generate more reviews, monitor and respond to them quicker, and turn positive reviews into powerful social proof. BrightLocal is ideal for businesses looking to boost local rankings, increase online visibility, build citations, and develop a positive online reputation.

Pros of BrightLocal

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  • It maximizes citations by cleaning up, removing duplicates, and building local business listings on niche and top directories.
  • It lets businesses manage reputation as well as monitor, request, and generate online reviews.

Cons of BrightLocal

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  • According to some users, running manual reports in BrightLocal can be very slow.

Breakdown of core features

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Local rank tracker

BrightLocal enables users to track local rankings with pinpoint accuracy, react faster, and showcase success with style. It covers every angle with accurate rankings for local search, maps, organic, and mobile results. Moreover, the platform has a local keyword counts feature that lets users sort keywords by search volume to see exactly where the biggest opportunities lie.

Rank reporting

The software allows businesses to see how they rank in Local Pack, Organic, and Map results in Google and Bing. As a result, companies can find keyword opportunities to claim more local search visibility and grow traffic. Users can get the data necessary to prioritize the keywords that matter and fuel the right optimizations. Moreover, the system eliminates end-of-month scrambles with automated reports that land directly in the user’s inbox at a time of their choosing.

Citation tracker

With BrightLocal, users can find local citations, spot NAP issues, and track citation performance. Citation Tracker automatically scans the web to find the valuable and important sites to get listed on. It gives existing citations a clean bill of health and reveals NAP (Name/Address/Phone Number) errors and duplicate listings that need attention. Businesses are able to see a list of citations and business mentions that their top five competitors have.

Local search audit

BrightLocal ‘s fully automated local SEO auditing uncovers the issues holding the organization back and its best opportunities to improve search visibility. It rates ranking potential and shows issues quickly, so users can focus on what’s holding the business back from climbing the local SERPs. In addition, it allows organizations to understand their reputation and see where they lack reviews. Users can view a detailed list of website issues that they need to prioritize and identify their weak spots early.

(Last updated on 06/27/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses


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  • Local Search Grid
  • Local Rank Tracker
  • Citation Tracker
  • Local Search Audit
  • Google My Business Audit
  • Reputation Manager
  • Monitor Reviews
  • Showcase Reviews
  • Agency Lead Generator
  • White-labeling
  • Agency Directory


  • Google Analytics 360
  • Meta for Business
  • Twitter
  • AgencyAnalytics
  • API integrations

Pricing Model

  • Single Business
  • Multi Business
  • SEO Pro
  • Just Reviews


  • English