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Ahrefs reviews. Ahrefs vs Semrush.


Complete SEO toolset and training materials for marketing professionals
our rating 4.5 out of 5 Stars

AhrefsProduct Overview

  1. About Ahrefs
  2. Pros of Ahrefs
  3. Cons of Ahrefs
  4. Breakdown of core features

Ahrefs product overview

Ahrefs provides a complete online SEO toolset and educational materials for marketing professionals. It focuses on helping people make useful content and to make it more accessible. It equips users with tools to improve their website, find a topic to write about, and track their website’s performance.

Ahrefs crawls the web, stores data, and makes it available via a simple user interface. It gives data for keyword research, link building, content marketing, and SEO strategies. Moreover, it enhances algorithms constantly to deliver fresh and actual backlinks data to clients. The solution brings new ideas for link-building and content analysis, social stats and ratings, and various charts and graphs for visual representation. Ultimately, the software accelerates the growth of organic search traffic to a website.

Pros of Ahrefs

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  • It uses advanced tech to crawl the web 24/7 to fill its multi-petabyte, multi-region database of keywords, backlinks, and pages.
  • Every metric in the software has a hint explaining what it means and all reports are supplemented with simple-to-follow “how to use” tutorials.

Cons of Ahrefs

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  • Users encountered issues when using multiple logins in Ahrefs.
  • The system occasionally generates irrelevant keyword suggestions, according to some users.

Breakdown of core features

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Site explorer

Ahrefs’s Site Explorer tool allows marketers to analyze their site’s backlinks profile as well as the competitors’. It gives users an in-depth look at the organic search traffic and backlink profile of any website or URL. Site Explorer combines three SEO tools in one interface: organic traffic research, backlink checker, and paid traffic research. Organic traffic research shows what keywords the competitors are ranking for and which pages bring the most search engine traffic. Backlink checker presents which websites link to competitors’ sites and gauge the quality of their backlink profiles. Paid traffic research lets users find out whether the competitors are doing paid search advertising and where they funnel their paid traffic.

Keywords explorer

With Keywords Explorer, marketers can discover thousands of keyword ideas, analyze their ranking difficulty, and calculate their traffic potential. This feature runs on a database of more than seven billion keywords, updated with fresh data every month. Ahrefs uses clickstream data to refine search volumes monthly, ensuring they’re always up to date. In addition, its Keyword Difficulty score calculates how hard it will be to rank for a keyword based on the current top-ranking pages.

Site audit

The software enables marketing professionals to find out exactly what’s holding the website back from ranking. Site Audit crawls all the pages it finds on the website – then provides an overall SEO health score. It also visualizes key data in charts, flags all possible SEO issues, and offers recommendations on how to fix them. It automatically groups issues by type and pulls printable reports, all fully visualized with colored charts.

Rank tracker

Rank Tracker lets marketing teams track desktop and mobile rankings for any location and get daily/weekly/monthly reports. Users can monitor rankings over time and chart performance against their competitors. With this feature, marketers can monitor their Google rankings on desktop and mobile across 170 countries. The software sends regular email reports detailing the most notable changes in keyword rankings along with a sample of gained and lost SERP features and performance data based on the users’ tags.

(Last updated on 06/24/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses


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  • Dashboard
  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Webmaster Tools
  • Backlink Checker
  • Broken Link Checker
  • Website Authority Checker
  • Keyword Generator
  • YouTube Keyword Tool
  • Amazon Keyword Tool
  • SERP Checker
  • SEO Toolbar
  • Website Checker
  • Domain Comparison
  • Batch Analysis
  • Link Intersect
  • Content Gap
  • Email Alerts
  • SEO Checker
  • SEO Software
  • Word Count
  • Traffic Checker


  • Klipfolio
  • AgencyAnalytics
  • Databox
  • Stackby
  • Whatagraph
  • Pitchbox
  • Reportz
  • DashThis
  • Marketing Miner
  • Clearlogin
  • API integrations

Pricing Model

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