Salesforce vs. Spiro

CRM Resources Salesforce vs. Spiro

Compare these two sales-centric CRMs

Salesforce and Spiro both work to improve your customer relations by using sales enablement. But which is better for your company?

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Manual data entry is still one of the leading challenges that prevents sales professionals from using their CRM software. They would rather spend the time selling than updating and maintaining records. One way to increase CRM adoption rate is to choose a CRM with sales enablement features or integrate it with such a tool.

This Salesforce vs. Spiro analysis compares two CRM solutions and their common features, which include sales enablement. Hopefully, you can decide which approach suits your business needs better. We can help you find the right CRM quickly without comparing hundreds of products to find the right set of features you need. Use our Product Selection Tool to get a short list of recommendations.

Salesforce vs. Spiro: Company and product information


Salesforce Inc., is a publicly-traded multinational software company with headquarters in San Francisco. It also has offices in other cities in the US, Canada, Latin America, Asia, Australia, Israel, Europe, and Morocco. The company was founded in 1999 and is among the earliest to offer a cloud-based solution to replace the traditional desktop CRM. Today, it has over 150,000 customer companies such as American Express, Toyota, and Philips using the software to grow their business.

Salesforce is an integrated CRM platform that gives a single, shared view of every customer across your organization. It has several products such as Sales Cloud, Service Cloud, Marketing Cloud, and others that are customizable and scalable to meet the needs of your business. The software has solutions for different business sizes, business types, and industries with the goal of helping companies connect to customers, partners, and employees in new, effective ways.


Spiro Technologies, Inc., is a privately-held software company with headquarters in Boston and an office in Singapore. It was founded in 2014 by three professionals with years of experience in CRM consulting and research. One of the founders was inspired by the AI-themed movie Her and had an idea of how AI can help companies make more money through a new approach called proactive relationship management.

Spiro is an online sales platform that combines CRM, sales enablement, and analytics tools to provide you proactive relationship management. The software automatically collects data to eliminate time-consuming manual data entry. It will then give insights and recommendations using AI to boost sales productivity. By connecting to different data sources, it highlights opportunities and weak spots and helps with accurate forecasting. Some of its clients include Vanguard, Endureed, and Nucleus Research.

Features comparison of Salesforce vs Spiro:

Contact management

Salesforce contact management gives you a complete view of your customers. You get information on activity history, key contacts, customer communications, internal account discussions, and social data. You can access critical data quickly and easily to better engage with customers to discuss deals in which they are involved. Pull in social content from your customers so you can understand what they are saying about products or services. 

Salesforce online contact management enables collaboration that lets you share insights, document, and other relevant information on every business record. The mobile app also helps you access all the information while on the go, so you can go to meetings prepared.

Spiro automatically collects data from email, voice, and text to build your contacts, companies, and opportunities. It enriches new accounts by adding supplemental information like LinkedIn profiles, contact numbers, and business addresses. The AI assistant works on these data to give insights, update opportunities, and set reminders. Get complete customer visibility on every contact as it syncs every conversation to activities such as exchanged emails, voice calls, text messages, personal notes, and meetings. It can also log calls automatically and integrate with other business systems.

Sales enablement

Salesforce has lead management tools that let you convert more leads into opportunities. You can track all the right information through the activity timeline where you can see and access the most up-to-date information, best practices, and relevant documents. It shows you which marketing campaign brought the lead, gives you insights that you can act on, and lets you write and track emails. You can set up automatic lead scoring and routing. Salesforce also lets you manage and track campaigns across all channels so you can make the right decisions on where to invest your efforts.

Spiro gives you a prioritized daily to-do list of tasks that will maximize sales output. It generates a call list, and the built-in VoIP calling feature allows you to reach more prospects. Calls are automatically logged to increase efficiency. The software will remind you to follow up your prospects proactively based on conversations you had with them. Spiro will analyze engagement scores and will direct your sales teams’ focus on opportunities with the highest chances of closing. Complete visibility of your pipeline together with actionable insights will increase your win rates.

Analytics and insights

Salesforce CRM analytics tools lets you build sales forecasting reports easily with drag and drop, filters, groupings, and charts. Get a complete view of your pipeline and track team performance in real time with dashboards and other reporting tools. It lets you track top performers with leaderboards. Change the components to get the most important information quickly. 

It has overlay splits even for the most complex sales team setup. Customer analytics within the mobile app allows you to view business metrics wherever you are. Other capabilities available on the app include email, opportunity management, task management, and collaboration.

Spiro gives you accurate sales pipeline and forecasts by analyzing every deal and activity. It collects more data more frequently to give full visibility into team activities and opportunities. You get insights on the best times to connect with prospects. Analysis of data across the organization gives you information such as ROI of marketing campaigns and other valuable info. The built-in analytics and insights help sales teams focus their efforts on the right deals.

Ready to make a decision on Salesforce or Spiro?

Salesforce is a highly rated, enterprise-grade, cloud solution that applies to all industries. It is a proven and dependable software that can adapt to a wide range of business setups. The great number of features can sometimes overwhelm the new user, but familiarization and regular use can address this. It has native mobile apps, integrations, and other platform products. A free trial for 30 days is available.

Spiro is an innovative and customizable product with strong AI foundations. It classifies itself as a proactive relationship management software rather than a traditional CRM software. Long-time sales professionals may not find the usual tools they are used to with this new approach. Mobile apps are also available, and integration with other business systems such as marketing automation, ERP, or customer service is needed to get a more comprehensive end-to-end solution.

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CRM Resources Salesforce vs. Spiro