Salesforce vs. Oracle: A CRM Feature and Integration Comparison

Salesforce vs. Oracle CRM

Compare the features and integrations of Salesforce and Oracle CRM to find the best one for your business.

Managing business relationships with clients is an integral part of any business. That’s why a system or strategy is needed to manage the data associated with current and future clients to track their sales, data, and other relevant activities.

Salesforce and Oracle CRM are both top-of-the-line CRMs that have numerous integrations and features in their system. These integrations will help you organize your business and collect useful data about your customers. In turn, this data will allow you to make better choices for your business to grow.

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In this article, we will compare Salesforce and Oracle CRM, and how each of their integration and features corresponds to the other. While there’s no perfect CRM that fits in every category, there will always be software that will meet your needs better than others.

Software features 

While Salesforce helps companies make more insightful decisions than most CRMs, Oracle CRM has the unique features that make it a harsh competitor for Salesforce. Here’s a breakdown of their features:  

 

Features            Salesforce        Oracle CRM
Activity Dashboard                   yes                 yes
Activity Tracking                   yes                  no
Business Intelligence                   yes                 yes
Campaign Management                   yes                 yes
Calendar Management                   no                 yes
Contact Database                   yes                 yes
Data Capture and Transfer                   yes                  no
Reporting and Statistics                   yes                 yes
Sales Forecasting                   yes                 yes
Workflow Management                   yes                 yes

 

Similar sales programs

Salesforce and Oracle CRM are here to bring you the best results for your business. They’re both perfect for workflow management, and for reporting statistics about your sales and customer activity. These CRM tools help you collect useful customer data, and convert that data into relevant information for your business. Here are some of the key integrations that Salesforce and Oracle CRM both share.

Read also: Choosing The Best CRM Platform: Vendors And What Features To Look For

Sales forecasting 

This useful feature helps you manage your workforce and resources. The sales forecasting feature of these CRM tools is accurate enough to predict short-term and long-term performances. They also share the same goal of processing and estimating future sales for your company.

Salesforce’s sales forecasting software focuses more on the business development and sales area of your company. The software helps communicate with other departments to provide insight to making better decisions based on the relevant data the sales forecasting feature gathered.

Oracle, on the other hand, focuses on the optimization of the entire sales processes and sales productivity. The data that Oracle gathers is available to everyone involved in the sales processing department.

Lead management and reporting 

The lead management software that both of these software vendors have can help you merge sales processes and assignments. This software can do more than just report data; it can also analyze critical data about the performance of different products and services. Salesforce’s Lead Management and Reporting tool lets you access your relevant data without much issue. The data provided will be presented in a way that is easy to follow and understand. Meanwhile, Oracles CRM’s Lead Management and Reporting tool provides you with organizational charts that features a smart and straightforward integrated solution.

Available integrations

While both Salesforce and Oracle CRM share many of the same features, they differ in the direct integrations they have with other apps. 

Salesforce 

  • Gmail
  • Mailchimp
  • WordPress
  • Zapier
  • Slack

Oracle CRM 

  • Microsoft Outlook
  • Microsoft Dynamics
  • Microsoft .NET
  • BEA WebLogic
  • Microsoft Office and Lotus Notes

What works best for your business? 

The goal here is not to choose what CRM has the most integrations or features, but rather, what works best for your business. Contemplate on the kind of business that you have and choose the right features for your needs. This way, you’ll have a clear view of which CRM you’re going to choose.

We suggest that you use Oracle CRM if you already use many of Oracle’s products, or if you have a growing enterprise with multiple global locations. Oracle CRM’s interface and dashboard recently received an upgrade, and work for smaller companies because of its simplified approach. The integration it offers is enough to manage a growing business.

On the other hand, if you already have a clear goal in mind of what kind of business and direction you are going to take, then we suggest you go for Salesforce CRM. The applications and integrations of Salesforce make it a great software with well-rounded features that can support both small and big enterprises.

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Further Reading

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