Managing every single detail about each customer isn’t so simple; if you’re a business looking for effective automated marketing processes, you may turn to CRMs to track all your customer transactions and communication. There are already tons of CRM tools available so choosing between them needs proper research and planning to suit your business size, strategy, and process. In this side-by-side comparison article, we’ll pit two popular CRMs against each other: Salesforce vs LeadSquared. We’ll tackle how each of the CRMs approaches similar features, the types of apps and integrations they include, and how your business will benefit from purchasing their software. Salesforce or LeadSquared, not the CRM tools you have in mind? Check out our Product Selection Tool to learn about the best CRM tools that you can use for your business. The consultation from our product experts is free, and only takes five minutes.

Salesforce vs. LeadSquared Overview

Due to its proven capabilities, Salesforce has become an effective and handy decade-tested multi-tenant platform for both large and small scale enterprises. The cloud-based CRM has changed the business landscape since 1999, where all of the business operations are centrally executed to provide world-class services to the customer. Ranked as the number one CRM platform, it may be tough to beat this strong performer. Salesforce offers solutions by business type, role, industry, and need. Salesforce users and customers benefit from a shared main framework that integrates all marketing, sales, and commerce dealings while maintaining the privacy of data and information in one place. From its inception in 2012, LeadSquared is now a growing lead conversion platform mostly designed for generating quality leads for businesses, managing thousands of users, executing sales, and marketing tasks. The platform offers multiple features to facilitate marketing and sales teams to deliver a seamless customer experience. LeadSquared is being used by small startups, mid-size businesses and large-scale enterprises across a wide range of industries. LeadSquared specifically targets industries such as higher education and educational technology, career schools, financial institutions, healthcare, travel, and real estate.

Product Pricing for Salesforce vs. LeadSquared

Salesforce prices per user per month according to the product package you want to avail. If you’re looking to get add-ons, let’s say Salesforce CPQ, as part of your Sales Cloud purchase, you need to add another fee to the standard purchase price. There’s a FREE 30-day trial for the Sales Cloud Professional Edition with no set-up fees. It’s great that Salesforce has customized solutions to match any business needs, so you may want to take a look at the varying prices for a set of package features, add-ons, and usage-based products that the company offers. Yes, some products follow usage-based pricing based on your consumption. These may include community cloud log-ins, storage, marketing cloud messages, etc. You can reach out to the sales team for more information on package prices. LeadSquared is suitable for marketing automation and lead generation. It’s not as costly as other established CRMs like Salesforce who require higher prices even for basic features. Pricing for LeadSquared varies.  There is a base price for most plans, and add-ons require that you talk to a member of the sales team. You can create a LeadSquared account with a 15-day risk-free trial. Like Salesforce, there are no set-up fees as well.

Compare the features of Salesforce vs. Leadsquared

Why are we using CRMs in the first place? To scale up our sales and marketing efforts. Here, we take a look at the key features for each CRM software that can help boost your business’ overall marketing strategy: contact management, integrations, analytics and reporting, and mobile CRM capabilities.

Contact management

Contact management is a database for all your business and communication efforts. This feature often creates a big and long-lasting impact on your bottom line. How well you connect and interact with potential and existing customers is crucial to driving business to your company and overall profits. The Salesforce contact management feature integrates with dozens of third party tools, such as marketing automation. It provides you:
  • full control of every data that gets updated, merged or overwritten;
  • track client accounts, manage user activities, and collaborate across your organization in real-time;
  • a social CRM function that pulls social content to help you understand what users are saying about products or services;
  • and an AI CRM assistant, Einstein, which delivers valuable insights about how to effectively deal with customers.
Similar to Salesforce, LeadSquared’s contact management software stores, manages and tracks key data that include customers, calls, tasks, and notes. This feature gives you the ability to review information to help your business nurture long-term customer relationships. It includes Automated Reminders and Cloud-Based Accessibility for critical data. Contact management not just serves as an information powerhouse but works as a foundation for stronger relationships with customers. Clear knowledge of your customer’s needs will ensure your message is targeted and getting across your niche markets.


CRM integration boosts business profitability by helping you cut down on time spent on each customer because all your data is stored conveniently in one place. Sales history, conversations, customer demographics, and buying patterns can be viewed with just a few clicks. Both Salesforce and LeadSquared have key integration features that make each customer contact more efficient. Similar top 10 integrations include:
  • Gmail
  • Leadformly
  • Outlook
  • Netsuite
  • Salesforce
  • SAP
  • Oracle
  • SugarCRM
  • Microsoft Dynamics
  • Zapier

Analytics and Reporting

Both CRMs offer powerful analytics tools for more in-depth reporting. You can use Lightning Report Builder for evaluating Salesforce data. This feature enables you to gather, filter, and review records to understand business revenue and opportunities. You can also add a report chart for a visual presentation of your data. Salesforce lets you access pre-built reports but you can use Report Builder to drag-and-drop a new set of reports or edit existing ones. You can also use third party Salesforce reporting tools including:
  • Tableau,
  • Zoho Reports,
  • Smartsheet,
  • and InsightSquared, among others.
LeadSquared provides built-in customized reporting and lead conversion analytics. It has one of the best reporting tools for drip email campaigns. The CRM interface is user-friendly and quick to navigate. The platform offers a Sales Automation Tool that generates reports automatically.

Mobile CRM capabilities

Mobile CRM has become the secret weapon of many highly successful enterprises. It’s more than just mobility; it integrates all the convenience of a desktop CRM but with the use of smartphones and other WiFi-enabled devices.  It’s a great way at synchronizing tasks, jobs, client data, events, and other records within the organization, anywhere and anytime. Salesforce’s mobile CRM is a handy tool for on-the-go tasks that require access to information, such as contact info, background or sales reports. You can manage records even when you’re offline and allows access to Salesforce data and your entire business during emergency situations. It includes all Lightning apps, which makes building custom mobile apps faster and easier with no coding required. You’ll need your sign-in Salesforce credentials to log into the app. LeadSquared’s mobile CRM automation function is the best feature of this mobile CRM. It’s an easy to use tool to monitor, track, and distribute leads (and knowing where your agents are at). Key features include automated day plans and reminders, fake location check-in detections, and document verification in real-time. You can access business data even when you’re offline or have poor Internet connection. You’ll need a registered LeadSquared account to sign-in into the app. The app is now available in English, Hindi, and Vietnamese. Both apps are available on Apple App Store and Google Play Store.

The verdict

Salesforce’s scalability feature creates a difference in its usability; for any growing business, the platform can meet the volume and complexity requirement of the business. Salesforce’s prices may be a bit pricier compared to LeadSquared but it’s because it has long proven its comprehensiveness and efficiency. It’s a complete cloud-based CRM package that’s ideal for more advanced users. LeadSquared may be well-suited for organizations that focus on lead-gen work. It is an adaptive platform that can serve a wide set of industries. Its dashboard features are simple and easy to use. There’s still much to explore with LeadSquared, but if you’re starting a business, this can be a great CRM for you. Both CRMs can power each of your company departments including marketing, sales and customer success, social media, content, internal and external partners and services. Salesforce and LeadSquared are platforms that provide you a collaborative view of your customer’s details while staying on top of everything that is going on within your organization. CRM is not just an integral part of running a business, it is a core strategy to business growth. If you want more CRM software options, use our Product Selection Tool.