LeadSquared Marketing Automation Software Company Logo


A CRM Platform for Business
our rating 4 out of 5 Stars

LeadSquaredProduct Overview

  1. About LeadSquared
  2. Pros of LeadSquared
  3. Cons of LeadSquared
  4. Breakdown of core features


Founded in 2012, LeadSquared is a cloud-based complete CRM and marketing automation software designed to help businesses of all sizes capture, maintain, manage and track leads all in one package. It serves enterprises and SMEs which include industries in finance, e-commerce, education, health and wellness, hospitality, marketing, real estate, travel, IT services and software. It provides tools for lead capturing and nurturing, lead distribution and generation, sales management, marketing analytics, task management and more.

LeadSquared tries to integrate all marketing and sales processes in one system so businesses don’t have to spend time and money integrating many systems. It is built to handle millions of leads they target a wide range of clients with more than 1000 customers worldwide.

LeadSquared allows users to track sales processes from the moment the lead enters the system to when it becomes a client and beyond. Along with automated lead capture, distribution, sales tracking, email and SMS marketing, it also includes a comprehensive analytics feature that keep track of where revenue is being generated from.

Products include:

  • Sales Execution CRM: designed to increase sales velocity
  • Field Force Automation: keep track of your sales team from miles away
  • Marketing Automation: move leads faster down your sales funnel
  • Conversion Platform: gain insights for conversion predictions

Pros of LeadSquared

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  • Training In Person
  • Training Live Online
  • Training Webinars
  • Documentation
  • Online Support

Cons of LeadSquared

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  • SMS approval process can take time
  • Loading time for pages on slower system
  • Third party integration with LSQ takes time

Breakdown of core features

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Lead Capture Automation

LeadSquared captures leads from sources including emails, online ads, phone calls, chats, lead generation sites, blogs and events. It builds custom interactive landing pages with a landing page builder. Users can use their own templates or take advantage of a large template library. Users can convert a web-page into a lead capturing engine by building interactive web forms and website widgets. Capture leads from both online and offline channels.

Marketing Automation

LeadSquared allows users to use emails, drip-marketing campaigns, and SMS to engage potential prospects. Users can segment their lead lists based on behavior, geography, lead scores or other markers to qualify and prioritize action. Track existing customers to identify both up-sell and cross-sell opportunities.

Accelerate Sales

Prioritize sale-ready leads with lead quality and lead engagement scoring. Assign sales team lead assignments to reduce response time with automated predefined distribution rules. Never miss a follow-up with task automation. Set tasks and reminders to make handling customer interaction easy. Keep sales information and other data with you while on the move by using the LeadSquared mobile app.

Use API to Create Connectors

Use LeadSquared to connect to your business app and lead generation sites with developer friendly API and webhooks framework.


(Last updated on 02/02/2022 by Martin Shelby)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses


  • Lead capture automation
  • Lead nurturing
  • Lead management
  • Marketing analytics
  • Marketing automation
  • Activity tracking
  • Conversion tracking
  • Email integration
  • Conversion prediction
  • Sales reporting and tracking
  • Microsoft Office tools
  • Super-Receptionist
  • Ozonetel
  • LiveChat
  • Olark Connector
  • Zopim
  • GoToWebinar
  • Sales + Mobile CRM
  • Field Force Automation (customized pricing)
  • Marketing Automation Plans
  • Lead Conversion Platform