Most professionals in sales believe the key to closing more deals is to have customer data available to them anytime they need it. According to an article by Nucleus Research, sales people are able to shorten the sales cycle by up to 14 percent if they have access to data. Customer Relationship Management (CRM) software like Microsoft Dynamics 365 and Odoo CRM can help you and your sales team not only close more deals, but also manage leads and nurture existing customer relationships better.

Today, if you do not have a CRM system in place, your sales team may feel they are at a disadvantage and are falling behind your competitors. This Microsoft Dynamics vs Odoo CRM comparison aims to give you some information about the two CRM software solutions, common features, and differences.

Read on for an objective comparison of the two CRM solutions, or use our Product Selection Tool to get a free, no-hassle shortlist of the best CRM software for your business. 

Microsoft Dynamics

Microsoft Dynamics 365 is Microsoft’s offering that unifies customer relationship management and enterprise resource planning systems. It allows you to manage specific business functions such as sales, marketing, customer service, and other functions with purpose-built applications. As a system, it connects all customer data so you can align sales and marketing, manage more leads, create exceptional experience, and increase revenues.

Microsoft Dynamics is available through a variety of licensing programs and editions, with options for additional modules and integrations. Although one application can stand alone, using it in conjunction with other Dynamics 365 applications will bring greater impact and coverage of your customer data. As you add applications, discounts become available. Moreover, the licenses have dual use rights, which allow customers the option to deploy server software either in Microsoft’s cloud, private on-premises, or partner-hosted cloud.

Odoo CRM

Odoo CRM is a product of Odoo SA, a privately held software company based in Belgium. It was founded by Fabien Pinckaers in 2005. Odoo CRM can be beneficial by itself, and can also work together with other Odoo products or be integrated with other applications that extend its functionality. It can be hosted on a private cloud, be installed on-premise, or be accessed via the official cloud platform. They can also choose to use an enterprise (licensed) edition or a community (open source) edition.

Odoo CRM includes several features that can help you track leads, close opportunities faster, and get reports, as well as forecasts. It:

  • Helps organize customer information
  • Displays data to help you make better decisions
  • Provides tools that let you simplify work
  • Shows reports to help you review past performance and plan next activities.

Feature comparison

Leads and opportunities

Microsoft Dynamics can provide you a simple way of boosting sales revenue by enabling you to sell smarter and close more deals. You can quickly set up your CRM in hours with the help of an intuitive interface. This can further be accelerated by using your existing Office 365 settings. Pre-configured tools are ready to use and will easily adapt to your sales process, without the need for coding. The lead and opportunity scoring allows you to identify which customers are ready to buy. You will be able to prioritize the right prospects, collaborate and personalize sales documents, and keep track of contacts with interactive visual charts.

Read also: Choosing The Best CRM Platform: Vendors And What Features To Look For

Odoo CRM has lead scoring tools that can be based on several criteria like pages viewed, localization, or time. Based on the lead score, you can define your actions or assign it to the right team. From this score, you can decide if it can be converted to an opportunity. It has a pipeline management view with a drag-and-drop interface. You can track, log, and analyze team activities per opportunity. The pipeline can be customized by adding description to the stages. Sub-stages can also be created.

Relationship management

It’s easy to build customer relationships using Microsoft Dynamics. The built-in intelligence provides signals and insight that can help you be more proactive, for example, in responding to customer emails. Information from surveys allow you to understand your customers better. You get a complete view of your customer interactions, and the software lets you personalize them for a more authentic engagement.

Customer data is available in Odoo from its address book, which can be shared with your sales team. If it’s a company, it can have multiple contacts and addresses. Data can include configurable preferences such as language and financial data, as well as history of activities. It can integrate with a VoIP tool so you can call customers from the browser. You can create email templates for most common communications, and also get alerts based on relevant activities.

Analytics and automation

Microsoft Dynamics 365 uses artificial intelligence on all available data, which helps drive sales performance. AI runs to provide data for the following:

  • Pipeline analysis
  • Deal insights
  • Relationship analytics
  • Conversation intelligence.

With accurate and consistent information, you are able to discover your customer’s needs quickly. Automations also help free up your time, so you can concentrate on selling. You can scan business cards and convert them into new records. As you enter notes, it can make recommendations, such as creating new records. It can also suggest relevant content and training when you are searching for similar items.

Odoo CRM dashboards are the main reporting tools of the software. Both predefined and custom dashboards are available with filters, grouping and drill-down capabilities. The CRM dashboard in particular shows you your sales team’s KPI’s. Cohort analysis can keep track of the evolution of your metrics over time to help you detect trends. It can automatically track the sources of your leads in your marketing campaigns. You can also get leads from emails and VoIP calls automatically to reduce manual entry.


Microsoft Dynamics can work using one one application only, such as Dynamics 365 Sales. However, as you include more applications, the system becomes more effective as it applies AI in more areas. Aside from other MS products such as Power BI and Sales Insights, other pre-built software are available in AppSource.

Odoo CRM can integrate with other Odoo products such as Sales, Inventory, and Marketing. It also integrates with Google Docs, and has an API that will allow you to connect with other software.


Microsoft Dynamics and Odoo CRM can be used by teams and organizations of all sizes. Your choice can depend on several points, such as high-level technology, dependability, ease of use, and/or cost. CRM software are proven tools for improving customer relationships, revenues, and even productivity. With the right CRM software, you, too, can get these benefits and help your sales team be better equipped.

Want more CRM software options? Use our Product Selection Tool.