Choosing the right customer relationship management (CRM) software depends on your business needs. 

For a comprehensive business solutions suite, Microsoft Dynamics would be a good choice. It offers advanced CRM and enterprise resource planning (ERP) technologies to help you with simplifying business processes, enhancing productivity and performance, improving customer services, and accelerating growth.    

Mothernode CRM is a simple, powerful, cloud-based platform that offers CRM solutions, mobility, and easy accessibility. It promises convenience and simplifies your business and sales processes by providing users with a single all-inclusive interface for sales, marketing, and contact management. 

If you’re in search of the CRM that suits your business, use our Product Selection Tool. You can save time researching — just enter your feature, price, and specific requirements, and we’ll send you the list for free. 

Microsoft Dynamics vs. Mothernode CRM

Microsoft Dynamics integrates cutting edge data analytic tools and CRM into its platform to simplify complex business processes, optimize productivity, and accelerate growth. It offers essential technologies and applications to transform every line of your business — sales, marketing, operations, finance, services, commerce, and human resources. 

With an intuitive interface, Mothernode CRM is specifically designed for sales professionals and entrepreneurs to help them manage their pipelines and stay on top of their customer relationships. It focuses exclusively on sales, marketing, and contact management. Offering CRM solutions for individuals and small sales teams, Mothernode helps individuals and teams upgrade to the platform’s larger editions. 

Business intelligence and customer relationships 

Microsoft Dynamics’ seamless integration of business intelligence and business solutions makes it one of the platforms to beat in the industry. Armed with Power BI’s data analytics and visualization, you have the data-driven insights to help you decide and manage every aspect of your business. The CRM and ERP tools facilitate the application and execution of your decisions. 

Mothernode CRM lets you optimize customer data to create a personalized customer service and  better experience. The platform provides a dashboard packed with intuitive tools that help you with automated reports and processes. It smartly applies data analytics in building customer relationships. Its key performance indicators (KPIs) keep you abreast of your sales and marketing endeavors. And it has data tracking and analytics to aid in your decision making.

Read also: Choosing The Best CRM Platform: Vendors And What Features To Look For

Understanding customers better  

With Microsoft Dynamics, you can get a 360-degree view of your customer. This means you have a better understanding of your client’s behavior and shopping patterns, which helps your team to focus on providing an excellent customer experience. You can create a more effective marketing campaign strategy that’s data-driven, targeted, and running on multiple channels.  

Mothernode CRM streamlines access to your contact list, and you can easily manage customer data within a single screen. It allows you to know your customers and think of ways to better engage them. Your team members can also access the information for easy collaborative work. The tools are essential in managing your pipeline and generating leads and opportunities that you can turn into deals.  

Collaboration, flexibility, accessibility

With Microsoft Dynamics, your teams have access to the platform and data anywhere they are, anytime. It is accessible on any mobile device. So, it will be easy to collaborate with your teams. Mothernode CRM, on the other hand, offers a social media-style collaboration tool. It uses Dialogue™ to track real-time conversations and stay connected. Its mobile CRM keeps you in touch with your team and customers. So, you remain informed whether you’re in the office or on the go.  


Microsoft Dynamics’s integrations include Sharepoint, Power BI, One Note, Office 365, Azure and other Microsoft products and a host of third-party platforms.

Mothernode CRM is an integrated digital marketing platform, connecting you to Outlook, Gmail, and other apps. It has a built-in quoting system, and it integrates Stripe and Plaid for CC processing and ACH payments respectively. It also links you to other third-party platforms and applications like QuickBooks, Xero, Microsoft Dynamics, Twitter, LinkedIn, MailChimp, UPS online, and more. 

Takeaways: Microsoft Dynamics vs. Mothernode

Depending on the need, both Microsoft Dynamics and Mothernode CRM offer the essential tools and functionalities of a CRM. If this is a battle between Microsoft Dynamics vs Mothernode CRM on the integration of data analytics and business solutions, Microsoft Dynamics is a clear winner. But if the focus is on the sales, marketing, and contact management aspects of the CRM, Mothernode CRM stays competitive as it offers more features and integrations that you may find useful.

For more information and a detailed comparison of CRMs, check out Technology Advice’s Product Selection Tool.