Freshsales vs. Creatio CRM

CRM Resources Freshsales vs. Creatio CRM

Comparing two CRMs: Freshsales vs. Creatio CRM

When choosing between two fully-featured CRMs, you need to know which one has the features that work for you. We compare Freshsales and Creatio to help you find the perfect fit.

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If you’re looking for a CRM software you can count on, Freshsales and Creatio CRM are good choices. Both solutions have invaluable features that can help you develop your relationships with customers and increase your revenue.

Freshsales is a respectable CRM software with features that turn contacts into loyal customers. Creatio CRM is a low-code software that aids you in finding and nurturing leads.

We compare the main features of Freshsales and Creatio CRM in this article to help you decide which CRM solution is the best fit for your business.

You can check out more CRM software vendors by using our Product Selection Tool. Quickly get a free list of suggested solutions to consider for your organization.

An overview of Freshsales vs. Creatio CRM

Freshsales is an easy-to-use CRM with a highly intuitive user interface. It is used by big brands such as American Express, Honda, and Cisco. Freshsales has features for lead management, contact management, deal management, email tracking and management, telephony, event tracking, reporting, and a mobile app. It has mid-level paid plans and a free-forever startup plan. Freshsales suits small to medium businesses best but can be used by large-scale enterprises.

Creatio CRM was formerly known as bpm’online CRM. This software caters to the sales, marketing, and customer service needs of various companies. Its features include contact management, lead management, telephony, event management, collaboration, opportunity management, orders and invoices, sales forecasting, automation, and a mobile app. Creatio CRM is better suited for mid-sized to large-scale corporations. Like Freshsales, it has mid-level paid plans.

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Features comparison

Contact management, telephony, and email marketing are just some of the similar features of Freshsales and Creatio CRM:

Contact management

The contact management feature of Freshsales provides management and nurturing of business contacts and fosters healthy relationships. With this feature, you can understand contacts better because of its 360-degree view. The system stores more than just the basic contact information; it also keeps critical information such as recent activities and conversations of contacts related to your brand. Each record across the customer lifecycle is compiled in one location. Freshsales has a contact manager that automatically updates contact information for you.

Creatio CRM gives you a  complete view of your customers. Store information about your contact that includes industry, company size, geography, noteworthy events, and their career history. Additionally, you can track a customer’s preferences and buying behavior. Monitor their website browsing and history of quotes and orders. Creatio CRM has a data scientist that can quickly identify email addresses, phone numbers, social media profiles, and other essential information about a company using open sources. The contact details are always updated because this CRM automatically cleanses data and merges duplicate entries.


Freshsales allows users to make calls without leaving the CRM. It only takes one click to set up this feature, and you only need one click to call. With Freshsales, pay only for the minutes on the call and not for the add-on features. You can purchase local and toll-free numbers for any country and state to allow customers from different locations to call at a much cheaper rate. All your phone conversations, call logs, call notes, and call recordings can be accessed in your CRM. Personalized welcome and voicemail messages can be added, too. Setting up this telephony feature is free of charge.

With Creatio CRM’s telephony feature, you can make and receive calls directly in the system. The feature includes access to the complete call history. Like Freshsales, Creatio CRM has a call recording capability. This telephony supports not only voice calls but video calls as well. Aside from clients or contacts, make calls to other members of your team. Creatio users can communicate with each other (including video calls) via IP-telephony for free.

Email marketing

Freshsales lets you create personalized outbound campaigns. You can build, send, and track personalized outbound email campaigns to begin establishing relationships with your customers. Once you’ve understood your audience, choose and set the time and date you want the email to be sent. Pick one from the ready-to-use Freshsales email templates and set up delivery timeline.

Creatio CRM lets you send numerous emails in bulk. The system helps you set up the exact sending time of the email and track response as well as engagement rates. Users can quickly create email templates for their bulk email campaigns. Creatio CRM has a built-in WYSIWYG designer with a set of ready-to-use content blocks for emails. The system offers a library of ready-to-use templates and optimizes the way emails are displayed on different devices and through various email recipients.


Freshsales readily integrates with other Freshworks’ products like Freshcaller. It can also be integrated with software products for online collaboration, marketing and automation, accounting, and lead generation:

  • QuickBooks
  • LeadsBridge
  • Office 365
  • Zapier
  • Robly

Creatio CRM has integrations with tools and applications for business intelligence, email, calendar, appointment scheduling, and business card scanning:

  • Business Card Reader
  • Tableau
  • Skedify
  • Gmail
  • Google Calendar

Choosing the better CRM software

Both Freshsales and Creatio CRM have a lot to offer. The better software choice will depend on your company size and particular preferences.

Freshsales has great telephony capabilities. If your business has many branches in various locations, Freshsales can help you connect with local customers wherever they are because it lets you purchase local or toll-free numbers. Creatio CRM can be a great deal of help to your business if you wish to send bulk email campaigns and reach out to numerous customers in one go.

If you’ve just begun your research for the perfect CRM software, use our Product Selection Tool to see more software options.

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CRM Resources Freshsales vs. Creatio CRM