The business environment in the digital economy continues to grow competitive. Getting the right CRM platform to enhance your marketing, sales, and customer service is not only a good thing but also necessary for both the business and the competition. The competition draws out the best in business — it gives birth to innovation.
And the CRM market is proven to be highly competitive. There are various CRM platforms out there offering innovative and advanced software solutions to businesses across industries. Two of them are Agile CRM and Zoho CRM.
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Agile CRM vs. Zoho CRM
In a battle between customer relationship management platforms, the matchup between Agile CRM vs. Zoho CRM is a good one. Both are excellent productivity tools that help you simplify the processes for managing engagements with your clients. They both offer integrated platforms for your marketing, sales, and services.
Designed to help boost sales, marketing, and customer service, Agile CRM was launched in 2013. It offers an integrated, single platform for your business needs. It’s simple and elegant design makes things easier for small and mid-sized enterprises. Plus, it’s affordable.
Zoho CRM seamlessly combines analytics and CRM tools to manage your sales, marketing, and customer service better. It features an easy-to-use digital workspace with intuitive UI/UX. Also, it has great integrations and offers flexibility and mobility. At present, more than 150,000 businesses across 180 countries are using the software.
Read also: 6 Ways CRMs Stop Customer Churn
Marketing and sales
Agile CRM integrates sales, marketing, and customer service in a single easy-to-use platform with a simple user interface. It automates business processes in these three major areas of the business to ensure consistency of communication. Combining sales and marketing lets you have a smooth transition between the two important aspects of your business.
With Agile CRM, you have the right tool to connect to social media, improve your digital marketing, analyze data and gain customer insights, track your communications, and personalize your engagement with your customer. Its sales tools such as benchmark tracker and gamification allow you to manage your contacts and close deals more efficiently to get the desired results.
Zoho CRM automates your sales force — the repetitive tasks and complex processes — thus empowering your sales agents to work on effective engagement with customers. You can customize sales functionality and streamline your workflow to increase productivity. It helps you with the key stages of your sales process including follow up on your leads, scheduling of tasks, updating customer data, and sending emails.
Its AI conversational assistant helps you gather data and identify leads, turning them into deals to optimize your sales and marketing. Zoho CRM provides you with real-time data analytics and reports to understand your customers so you can engage and communicate with them better.
Customer service and analytics
Agile CRM lets you connect with your customers and retain them over the long term with its innovative help desk. It helps enhance your customer relations by providing a personalized service where you can interact and engage with your customers. It lets you understand your customers better, proactively resolve queries, and empower them with self-service functionality.
Zoho CRM lets you view customer data analytics to understand and gain customer insights for a more engaging customer relationship. With data tools, it keeps you updated and generates reports of your interactions with clients. You can also measure your team’s effectiveness in connecting and engaging with customers.
Agile CRM modernizes ad hoc CRM features combined with analytics in a platform that integrates other tools and third-party platforms for easy and flexible collaboration. Its cloud-based SaaS service provides mobility, speed, and ease of use. Agile CRM’s integrations include social media apps like Twitter, LinkedIn, or Facebook, and other productivity tools such as Google Apps, Twilio, TowerData, Zendesk, UserVoice, and RingCentral.
Zoho CRM has great integrations to simplify collaboration, make work flexible, and enhance mobile accessibility. It integrates other productivity and third-party applications and tools including Slack, Google Suite, Office 365, Mailchimp, Quickbooks, SMS Magic, WhatsApp, Facebook, RingCentral, Knowlarity, Twilio, and more. Your team can access the platform wherever they are, any time of the day.
Which is the best — Agile CRM or Zoho CRM?
Agile CRM’s smooth integration of sales, marketing, and customer service makes it appealing to those seeking a simplified CRM with more functionality. It is designed for small and medium businesses and is reasonably affordable.
Zoho CRM, however, is best for small, mid-sized, and large enterprises across all industries like health services, finance, retail, real estate, and agency among others. It offers advanced analytics integrated with the CRM to help you understand your customers better, simplify business processes, and boost productivity and growth.
Use our Product Selection Tool if you haven’t decided on a CRM yet. It is easy to use, fast, and free of charge.