VIDEO: Sendinblue – Top Features, Pros & Cons, and Alternatives

send in blue is a marketing automation software system that calls itself an all-in-one marketing platform if you're in the market for a marketing automation solution you'll want to consider send in blue but if you're just starting your search we can help use our product selection tool at technologyadvice.org to get a free list of marketing automation software recommendations click the link in the description below to get started send in blue is a marketing automation platform that claims to provide the right marketing and sales tools you need to build stronger relationships with your customers all in one platform sendinblue provides marketing automation workflows that users can customize with action points like sending newsletters emails or sms communication send in blue includes its own crm functionality to give users access to customer information all in one place sendinblue also features forms landing pages and facebook ads to round out users marketing presence send in blue has four plans available starting with a free plan that allows up to 300 emails per day the lite premium and enterprise plans all include more and more features and are priced according to estimated email volume enterprise plans are priced through a custom quote in addition to the free plan send in blue also has a free trial available send in blue is accessible on all modern browsers it is also available for download on both mac and windows and on mobile devices for both ios and android sendinblue has multiple tools to help users handle marketing automation and other general marketing functions the primary feature of sendinblue is marketing automation workflows automate marketing and sales processes by creating sets of rules conditions and triggers that set up a chain of events that users can specify and tailor for their business these events can be customized and built with drag and drop functionality within sendinblue such as emails newsletters and sms messages sendinblue has a built-in crm or customer relationship manager allowing users to manage their customers without having to hop into a separate software if transferring from another software or service sendinblue can import contact information into the system allowing users to get to marketing sooner in addition to contact information users can keep notes and documents from recent calls or meetings in the system as well contacts can also be grouped based on different specifications like age gender buying history and more so email or sms campaigns can be targeted at more specific subsets of user's customer base sendinblue also includes customizable content to fully flesh out users marketing portfolios email signup forms can be built using the same drag and drop features as the email campaign builder giving users customization over colors images branding and interactive fields the form is then exportable via embeddable html code landing pages and facebook advertisements are customized in a similar drag and drop fashion and feature a library of templates to tweak as necessary per each user's preferences sendinblue is well known in the marketing automation field but it still has its pros and cons users praise the crm functions citing the utility of filtering and segmenting contacts ease of use is another common phrase and the template library is noted as especially useful lastly the ability to start on a free plan and upgrade as a business expands is great for small businesses however some users have complaints about the onboarding process citing the data transfer in particular also some features like configuring a dedicated ip or sending targeted emails have a steep learning curve it's a good idea to get multiple quotes before choosing a marketing automation solution if you're interested in sending blue you might also want to consider activecampaign constant contact sharp spring or mailchimp still not sure if send in blue is right for you use our product selection tool at technologyadvice.com to get a free list of marketing automation software recommendations click the button on the left to get started

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