Sendinblue product overview

Sendinblue is an all-in-one marketing platform for engaging with your contacts and building customer relationships through targeted and meaningful communication. Build your contact database using integrated landing pages or embeddable forms built in a drag-and-drop form editor. Interact directly with your customers with email campaigns created in an intuitive email editor with drag-and-drop interface or using our rich text or HTML options. Target your campaigns with Sendinblue’s contact segmentation engine and follow up automatically with SMS messages or triggered emails using marketing automation workflows built in the automation workflow builder.

Stay organized with your work and divide communication tasks among team members using the CRM and Shared Inbox features. Increase revenue with targeted ads on Facebook or the Adroll retargeting display network set up directly in your Sendinblue account.

Pros of Sendinblue

Sendinblue’s real power comes from the flexible and versatile marketing automation platform. The Sendinblue Tracker script tracks web behavior from your contacts and uses this information, as well as email engagement and data from your contacts, to create complex automation workflows that can save you time and help you scale and grow your business with no work at all.

Cons of Sendinblue

Initial set-up can take a while and basic templates can be limiting.

Breakdown of core features

Marketing and communication

Reach customers using email marketing and newsletters with Sendinblue’s templates. Manage SMS marketing and communicate directly with urgent messages or time-sensitive matters. Use Sendinblue’s chat feature to reach customers in real-time when they visit your website.

Contact management

Build stronger relationships by keeping track of all your customer details in one place with Sendinblue’s CRM. Segment customers and send automated, better-targeted marketing messages. Set up transactional emails and alerts so customers are updated on orders.

Acquisitions

Create a more targeted visitor experience with dedicated pages for each of your campaigns. Grow your email contact list with custom forms that you can integrate in your website. Reach new customers with Facebook ads and re-target visitors as they browse other websites to bring them back.

(Last updated on 06/18/2020 by Marshall Bright)