VIDEO: Learn More about your Audience: A Quick Overview of SparkToro

Hey! I’m Kyle, and today we’ll be doing a quick overview of the market research and intelligence tool SparkToro. Honestly, I’m just stoked to talk about this one because the name makes me think of old cartoons where you wave the red flag at a bull and yell TORO TORO. Ahem. Anyways. SparkToro’s website calls itself an “audience research tool that shows the websites your customers visit, social accounts they follow, hashtags they use, and more- so you can do marketing that works.” Let’s take a look at how they accomplish that.

SparkToro allows users to parse through the web and social media to find out their audience's sources of influence. It enables marketing teams to learn about popular websites, podcasts, YouTube channels, and press publications of audiences. With SparkToro, marketers can discover text insights like top words used in bios and frequently used hashtags. It lets companies see demographics including gender, job roles, skills and interests, to understand what the audience follows, visits, and engages with.

The software’s audience lists feature gives marketing teams structured data for audiences. Users can add social profiles, websites, and podcasts to quick-access lists to save time and also filter information and export searches into .CSV files to improve targeting campaigns. SparkToro lets teams access contact info like email addresses and social profiles directly in the dashboard. SparkToro automatically tracks changes in any searched-for audience’s behaviors and demographics.

Marketers can keep up with trends, take action on rising/falling topics, target growing sources of influence, and get historical reports. All that said, SparkToro isn’t the only option out there. If you’re interested in SparkToro you might want to check out: Brandwatch, Sprout Social, Adobe Campaign, or Oktopost. That wraps up our video! If you found it useful, please consider hitting those like and subscribe buttons down below. And for more info on marketing tools, visit our website for our list of the top options available today. Click the button on the left to get started.