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SparkToro reviews


Market research and audience intelligence tool
our rating 4.5 out of 5 Stars

SparkToroProduct Overview

  1. About SparkToro
  2. Pros of SparkToro
  3. Cons of SparkToro
  4. Breakdown of core features

SparkToro product overview

SparkToro is a market research and audience intelligence tool that equips entrepreneurs and marketers to uncover the publications and people influencing their target audiences. The platform provides a dataset with millions of public web and social profiles. It streamlines discovering the websites, blogs, podcasts, and social accounts that reach audiences.

SparkToro enables organizations to determine people’s sources of influence: who and what they follow, visit, read, watch, and listen to. It builds a database of anonymized profiles by crawling hundreds of millions of social accounts and websites. Then, it makes connections between those that appear to be the same entity and search across the dataset for profiles that match the set criteria. It delivers unique research and insights aggregated from numerous verifiable public social and web profiles to make channels outside Facebook and Google accessible to everyone.

Pros of SparkToro

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  • It crawls over 80 million social profiles and web pages to find what and who the audience reads, listens to, watches, follows, shares, and talks about online.
  • SparkToro’s data is completely updated each quarter. It covers various web pages and unique profiles to accurately give detailed insights into the audience’s behaviors and demographics.

Cons of SparkToro

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  • It offers limited location-based data, options, and algorithms.

Breakdown of core features

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Audience research

SparkToro brings actionable data on what’s influencing people. Businesses can find the common threads that tie groups of people together and execute their marketing in all the right places. The software also allows users to parse through the web and social to find out their audience’s sources of influence. It enables marketing teams to learn about popular websites, podcasts, YouTube channels, and press publications of audiences.


With SparkToro, marketers can discover text insights like top words used in bios and frequently used hashtags. It lets companies see demographics, including gender, job roles, and skills and interests, to understand what the audience follows, visits, and engages with.

Audience lists

The software’s audience lists feature gives marketing teams structured data for audiences. Users can add social profiles, websites, and podcasts to quick-access lists to save time. They can also filter information and export searches and lists into .CSV files to improve targeting campaigns. SparkToro lets teams access contact info like email addresses and social profiles directly in the dashboard.

Audience tracking

SparkToro automatically tracks changes in any searched-for audience’s behaviors and demographics. Marketers can keep up with trends, take action on rising/falling topics, target growing sources of influence, and get historical reports.

(Last updated on 06/27/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses


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  • Audience Research
  • Audience Lists
  • Audience Tracking
  • Audience Segmentation
  • Competitive Intelligence
  • Data-Driven Insights
  • Filters / Search
  • AI / Machine Learning
  • Content Tracking
  • Data Visualization
  • Sentiment Analysis
  • Social Listening
  • Social Media Analytics
  • Trend Tracking
  • Market Research
  • Benchmarking
  • Statistical Analysis
  • Customizable Reports
  • Influencer Tracking
  • Multi-Channel Data Collection


  • API integrations

Pricing Model

  • Basic
  • Standard
  • Agency


  • English