VIDEO: IntelligenceBank DAM Product Spotlight

Welcome TechnologyAdvice viewers to this week’s product spotlight. Today I’m joined by Tessa Court all the way from Austrailia. Tessa thanks for waking up with us this morning. Tessa is the CEO of Intelligence Bank. Tessa we will start with the first question right away. Describe Intelligence Bank in one sentence. Intelligence Bank Digital Asset Management has been developed and designed to make marketers lives easier. With the wealth of digital marketing content that exists, we put order to the chaos and really help put a process around marketing content.

What differentiates Intelligence Bank from its competitors? There’s a couple of things that differentiates us between other providers in the market. I think the first thing is the out of the box customization. When you’re a brand marketer you want your software and your programs, especially other people that externally are looking at, to be branded to your look and feel. The other thing that we offer that is different from a lot of competitors in addition to managing the assets and workflow is that we give marketers the ability to create custom brand guideline pages.

It really helps explain a marketers brand to third parties such as agencies, distributors, or partners. One of the problems is that you create these amazing brand guidelines, but they live in a PDF document. Our brand guidelines pages really help to showcase what a brand means and explain brand values. It also helps with logistical things like logos, fonts and colors. Who is the ideal customer for Intelligence Bank? One of the nice things about our software is that we can work with companies large and small.

We have some very small 5 users clients. They might have 5 users, but they have to distribute their assets to distributors, and they just need order around the marketing content. We also work with some really large companies like Carlsberg, and Destination Hotels who have lots of people accessing by self registering with thousands and thousands of users. What does pricing look like for Intelligence Bank? Our pricing model is based on a cost per user, per month basis.

For our Digital Asset Management (DAM) product, which is just the image and media content management with metadata features. That starts at $9 per user per month. Our Brand Hub package which has digital management workflow as well as the brand the guidelines pages, that starts at $19 per user per month. For both packages, once you get to over a hundred users we provide discounts. There are also discounts for purchasing annually advanced online with a credit card.

We can really cater to a lot of different types of companies. We have anywhere from really small companies with 5-10 core users thousands of distributors that need to access, so we can have a light user model as well. We can also work with super large organizations that need the entire company to be able to login and access those files. It really just depends on what the client wants. We start at a base model, but the clients can really customize the platform.

What’s a limitation of Intelligence Bank? One of the limitations in the way we think about our product is that there is a spectrum for digital asset management. On one hand you have operationally friendly platforms where no training is really needed, and users can just log in and really use it. If they can use facebook and google, they can use the platform. Then you have really production intense digital asset management where you’ve got web-to-print, and very technical production oriented digital asset management.

We are definitely on the operational friendly side of it. What our product might be lacking is that we aren’t a digital asset management platform for designers only, we are for everyone. What’s the best practice for implementing your product? The first thing is that we don’t leave you alone. We don't just sell you software and say goodbye, goodluck implementing. We provide implementation packages as well. The first thing you need to do is figure out your folder, keyword, and metadata structure.

That’s sometime very daunting for customers, because they have stuff every where. How do they start? Do they put information and assets from 10 years ago into the platform? We say draw a line in the sand with your assets. Only put in, if your are unsure, everything you have from the last couple of years. The way our platform works is that additive and very configurable out of the box. If life changes, and you need to change your filter, or your folder structure around that’s not a problem at all.

Then what we do with our clients, once we have the filter and folder structure, we bulk migrate all of your data into the system. This way you start your platform with all your assets in the platform, so when people go there it’s not empty and they start using it. The third thing is that we work with our customers on permissions and really understanding what their process is. That’s what really differentiates Intelligence Bank from others is that we are not just about dumping your creative files on the web somewhere like a glorified drop box.

It’s more of a process of how do you create the creative assets and then how do you approve them, and then also distribute them. Thanks for joining us today Tessa. If you would liek to find out more about Intelligence Bank check out our website, Technologyadvice.com where we can help you find the best technology for your business. Thanks for watching.