VIDEO: HubSpot vs. Salesforce

HubSpot and salesforce have similar audiences and features but the companies aim to serve different purposes while HubSpot CRM works as a free enhancement to the paid software for sales and marketing teams sales forces CRM forms the core platform that the company's thousands of apps integrations and features interact with in this video we'll compare the similarities and differences of HubSpot versus Salesforce but these aren't the only two solutions on the market use the product selection tool at the link in the description to get fast free CRM software recommendations we'll ask a few questions to get to know your needs then we'll pair you with five vendors we think you'll love hub spots free CRM covers contact management deal and task management and interactions with social and email to track interactions with leads deal and task management are shown on a Kanban style board with each prospective deal or tasks assigned to a card that can be moved across the dashboard sales forces anything but a basic CRM companies adopt it because of its customized ability in the extensive network of add-ons for sales marketing customer service platform as a service and more the basic component of the CRM is contact and account management with the ability to record contact and conversation details in a central hub hub spots free CRM gives users access to lead company and task reporting dashboards the CRM is free forever for nearly unlimited users and up to 1 million contacts which is nothing to sneeze at but analytics are somewhat limited to gain the full features of analytics and reporting you'll want to upgrade to either the marketing or sales hubs the marketing hub includes analytics dashboards with the professional plan and above and the sales hub includes reporting at the professional plan you can purchase custom dashboards and reports for an extra fee Salesforce has built reporting into the customization of all of their tools each of the contacts and account settings can be fully customized with tags and custom objects that work with the way your company does business the reporting module features several types of charts and graphs including fuel gauges and line or bar charts all of which can be built without the need to hassle IT or the Salesforce developer in house anyone can build a dashboard or custom report to fit their needs as long as they can drag-and-drop the metrics they want to report on hub spots free CRM includes helpful marketing tools including leading analytics lead forms and lead flows each of these tools is meant to help build a lead pipeline that collects interested leads and starts moving them towards the sales team hub Spa offers basic marketing tools for free but to access powerful features like marketing automation landing pages and SEO tools you'll need to upgrade to the paid marketing hub Salesforce offers a multi featured marketing cloud with several bundles to choose from different feature and pricing packages are available for email web and mobile marketing social media marketing advertising and b2b marketing automation Salesforce also offers social listening tools which let you follow conversations on social media and the web the advertising studio connects CRM data with omni-channel marketing tools that ensure the right message gets to the right lead at the right time to tie it all together Salesforce data studio connects data from across the tools to help marketing teams visualize their success users will find HubSpot sales features within the free CRM a little more limited in scope than the HubSpot marketing tools other than unlimited email scheduling limited features include 5 saved email templates a stream of up to 200 email notifications 15 minutes per user per month a VoIP calling 5 canned snippets 5 documents per account and scheduled meetings Salesforce comes with built-in contact lead and opportunity management tools different pricing and feature levels mean that even SMBs can use the Salesforce sales cloud lightning essentials plan to take advantage of customizable lead flows contact and account management email and app integrations and other helpful features with Salesforce you can choose from several pricing tiers and buy additional add-ons to expand the capabilities of your CRM the number of available integrations for hub spots free CRM has steadily grown over the years you can now access over 150 integrations for HubSpot CRM including tools for lead management and data transfer apps ecommerce integrations and more Salesforce has hundreds of app integrations and built-in features that work together nearly seamlessly to extend the basic CRM capabilities of the tool some of these integrations plug right into the tools but for others you can use Salesforce as custom API connections or full integration hub through mule soft beyond the integrations offered by these two vendors you can also integrate them with each other hub spots free CRM is good but sales and marketing tools are their strong suit likewise Salesforce offers an industry-leading CRM but using the software for sales and marketing can get expensive for small and medium-sized businesses the integration Salesforce offers for HubSpot and vice versa give users more freedom to pick and choose the tools they want to use HubSpot and Salesforce are too powerful CRM vendors but they aren't the only two solutions on the market visit our website at technologyadvice.com to use our product selection tool we'll ask a few questions to get to know your needs then we'll send you a free short list of CRM software recommendations click the button on the left to get started you

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