April 22, 2022

Sales Games & Contest Ideas That Work

Written by
Tags: Gamification

Motivating your sales employees can feel impossible during a sales slump. Sales teams thrive on performance and progress, so it’s easy for the whole team to get into a rut when sales are down. That’s why experienced sales managers leverage sales games and contests — to inspire their sales teams and freshen up their sales approach.

Still, coming up with great sales contest ideas is a challenge. The wrong game can leave sales reps rolling their eyes and feeling even less driven to contact leads. However, with a little thought and intention, you can create unique sales contests that inspire your team and turn their numbers around in no time.

Why Does Gamification Work for Sales Teams?

Naturally, most people like to be recognized and rewarded for their work. Still, many of the rewards sales teams get aren’t immediate. After an afternoon of rejections, it’s difficult to find the intrinsic motivation to keep pushing for the sale.

Goal-oriented, ambitious, and competitive salespeople often find gamification taps into their natural instincts and offers satisfaction for completing everyday tasks. By bolstering their intrinsic motivation to succeed with extrinsic motivators like cash, prizes, or bragging rights, gamification helps sales teams conquer boredom, strengthen performance, and bring excitement into their daily tasks.

According to Scientific American, the best sales contest ideas also incorporate these three gamification elements to boost motivation:

  • Autonomy: Give sales professionals a choice to participate, or choose how to participate, while reinforcing that they are in control of their own success.
  • Value: Assigning value to an action can encourage ongoing motivation for completing that task.
  • Competence: Consider the capability, skills, and resources necessary to complete a task.

Top 3 Creative Sales Games & Contest Ideas

Here are three unique sales contest ideas that are certain to inspire your team today.

1. Perfect Pair

Contests can feel unfair when new hires are competing against experienced veterans. Knowing who the best performers are can often demotivate other sales people from participating in contests, knowing that their efforts won’t be recognized.

Instead of pitting all sales people against one another, pair up each newbie with a veteran and allow them to compete as a team. This encourages your motivated veterans to offer mentorship and guidance to their newbie partner, so your whole team improves vital skills.

Make a list of your sales team based on when they joined the team. Then, pair up more experienced employees with less experienced employees they may not have regular contact with. Encourage veterans to listen in on newbie’s calls and provide coaching. Then, offer to buy lunch for the winning team to reinforce the new connection.

Even beyond the day’s contest, this setup will help your team members build relationships with each other and foster feelings of teamwork and higher morale. Plus, it can help you identify which of your veterans are ready for more responsibility or a promotion.

2. School the Trainer

Learning new sales skills is a must for your team, and a contest is the perfect way to help your team flex their new abilities.

Prepare your team for upcoming training by announcing a School the Trainer contest. In this contest, you’ll have salespeople focus on taking and practicing new actions they’ve learned in their workshop. Start by setting up a points system that celebrates each step of their new skill.

For example, if your team is learning about cross-selling, you can use this point system:

  • 1 point for mentioning another product on a phone call or email
  • 3 points for connecting the lead to another department for more information on that product
  • 5 points for a successful cross-sell order

Throughout the contest, have trainers and coaches review sales calls to offer extra tips and learning opportunities. This can help your team integrate new skills like upselling, gaining SQLs, or building rapport more quickly and effectively. As your trainers and coaches review calls, tally up points and surprise the top three performers with a prize.

3. For a Favor

Selling relies on making the ask, and asking customers for a favor is a great way to improve relationships. Rather than focusing solely on making the sale, create a contest where the goal is to make multiple asks on every call. Assign one point to every request your salesperson makes, including micro-commitments like asking to send a follow-up email, scheduling a call for another time, or asking for a referral.

Research has found that when salespeople ask customers for a favor, customers are more likely to feel there’s a reciprocal relationship — and they’re more inclined to move forward with a negotiation. This supports other research indicating that asking for favors increases likeability and can be disarming in personal relationships.

As coaches listen to your team’s calls, encourage them to showcase when salespeople do a great job in gaining a micro-commitment. Then, tally up the points and reward the winner with a favor from their boss.

Encourage Your Sales team to Succeed With Sales Contests

For ambitious salespeople, motivation can wane when sales are down or no one is picking up the phone. Sometimes, extrinsic motivation can revitalize their intrinsic motivation and bring fresh energy to your office. One of the best ways to boost motivation for sales teams is by gamifying their tasks with a sales contest.

Thankfully, you don’t have to spend hours coming up with your own sales contest ideas. Try out these awesome contests to inspire your team. If you are looking for sales competition software platforms, check out our Product Selection Tool for the right sales competition platform. The results could yield more than better numbers; they could lead to better collaboration and a more engaged team.

1 Bucketlist Rewards

Visit website

Bucketlist Rewards is a leading employee rewards and recognition platform that makes it easy for employees and managers to recognize one another for milestones and achievements. Bucketlist transforms company culture as well as helps with employee retention and productivity.

Learn more about Bucketlist Rewards

2 Trivie

Visit website

Trivie is a learning and engagement platform to measure, manage, and enhance knowledge. We do this by merging brain science, gamification, AI-based reinforcement learning, and robust analytics. This results in improved business outcomes and powerful analytics! With gamification techniques like leaderboards, badging, social feed, and trivia-style quizzes, we keep your employees engaged and important information top-of-mind.

Learn more about Trivie

3 Empuls

Visit website

Celebrate Milestones, Recognise and Reward Peers, and Build a winning culture. Empuls is an employee engagement tool that makes it easy to reward and recognize all of your employees to improve retention and productivity at your organization. You can also set up surveys on Slack, measure and track feedback, and gather eNPS scores.

Learn more about Empuls

4 Assembly - Employee Engagement Software

Visit website

Activate a high-performing workforce with everything you need for employee engagement. Foster engagement holistically by making sure employees feel valued and connected to their work and aligned with the company’s values. Improve employee engagement with company updates, employee engagement surveys, recognition, nominations, employee pulse surveys, weekly check-ins, and more. Boost your employee engagement with FREE automated (and 100% flexible) templates.

Learn more about Assembly - Employee Engagement Software

5 Efectio - Company culture management platform

Visit website

Efectio offers a company culture management platform. It is a modern HR approach based on the 4 main pillars of employee engagement:
Growth - integrating micro-learning in employees' daily work.
Well-being - bring new habits to life and educate regularly on health matters.
Goals - remind about the company’s big and small goals.
Socialization - to create an internal company network, where each employee can interactively share their insights.

Learn more about Efectio - Company culture management platform

6 Kallidus Perform

Visit website

Kallidus Perform is a cloud-based performance management solution that provides continuous employee and management alignment to organizational objectives in a simple, easy and effective way. Employees set goals, create personal development plans, and provide feedback to their managers. Managers can comment on progress, conduct evaluations, and schedule meetings - all in real-time.

Kallidus Perform is best for mid-sized companies with 200 to 5,000 employees.

Learn more about Kallidus Perform

7 Primalogik

Visit website

Deliver meaningful performance reviews. Discuss ongoing employee performance, achievements and growth during regular, informal check-ins and performance appraisals.

Learn more about Primalogik

8 Leapsome

Visit website

CEOs and HR teams at forward-thinking companies (including Spotify, Northvolt, and Babbel) use Leapsome to create a continuous cycle of performance management and personalized learning that powers employee engagement and the success of their businesses.

As a people management platform, Leapsome combines tools for Goals & OKRs Management, Performance Reviews and 360s, Employee Learning & Onboarding, Employee Engagement Surveys, Feedback & Praise, and Meetings.

Learn more about Leapsome

9 intelliHR - Intelligent People Management

Visit website

Our employee engagement surveys are an essential building block in your team's cultural development and performance alignment. Our listening tools capture achievements, feelings, roadblocks, and any training, support or clarification they require. Team-wide analytics provide real-time insights into team culture and wellbeing with feedback available to all levels of management. eNPS measures your team's buy-in and loyalty so you can identify your ambassadors as well as areas for improvement.

Learn more about intelliHR - Intelligent People Management