Vanity phone numbers are one of the best ways for businesses to make a memorable first impression with a number that combines alphanumeric words and phrases. With voice-over-internet protocol (VoIP), providers can deliver a variety of custom phone numbers, and selecting one is usually very easy as long as the intended word or phrase is available.

On a business phone or contact center plan, most VoIP providers offer direct inward dialing (DID) numbers and other vanity numbers, including local, toll-free, and international numbers. They also deliver extensive options for businesses looking to reach new customers. Therefore, this guide covers the top vanity phone number providers to help you reach out to your customers more effectively:

Software Spotlight: Grasshopper
Enjoy seamless communication and enhanced connectivity with Grasshopper’s virtual phone platform, designed to keep you connected anytime, anywhere.
  • Dedicated local, toll free, and vanity numbers
  • User-friendly mobile and desktop apps
  • Unlimited business text and simultaneous call handling
This is a paid placement. However, our team of experts approved it as an appropriate product and our content remains editorially independent.

Top 6 vanity phone number providers

Vanity Phone Number Provider

Our Score (out of 5)

Best for

Key Features

4.20

Vanity phone numbers

  • 99.999% uptime
  • 300+ integrations
  • Video conferencing

3.94

Customer support & service

  • Call transfers
  • Mobile twinning
  • Voicemail to email

3.72

Affordable toll-free numbers

  • Metered & unlimited calling
  • Detailed call reports
  • Multiple call forwarding options

3.59

Small teams & solopreneurs

  • Unlimited business texting
  • True Solo plan for solopreneurs
  • 24/7 customer support

3.58

International calling

  • Unlimited international calling to 50+ countries
  • Unlimited extensions
  • Real-time phone analytics

3.50

Fluctuating call volume

  • Call recording
  • Mobile & web apps
  • Free number porting
RingCentral logo.

RingCentral: Best overall vanity phone number provider

Overall Score

4.2/5

Pricing

3.5/5

Features and functionality

3.75/5

Ease of use

3/5

Customer support

5/5

Integration and compatibility

5/5

Reliability and performance

5/5

User scores

4.17/5

Pros

  • Provides local, toll-free, international, and vanity phone numbers
  • Multi-level auto attendants are available across all plans
  • Robust integrations with over 300+ third-party apps
  • Unlimited domestic calling in the United States and Canada

Cons

  • Unlimited storage is only available on the highest-tier plan
  • High cost for additional vanity numbers

As one of the best business phone plans, RingCentral is an industry leader known for providing extensive communication features for businesses of all sizes. Compared to other VoIP providers, its base plan includes many features, from multi-level IVR to an artificial intelligence companion. RingCentral also offers omnichannel contact center solutions outside of its business phone plans. 

Additionally, its 99.999% uptime guarantee and server geo-redundancy ensure communication continuity—which is critical for business success. Finally, it is also one of the few providers offering both volume and annual discounts that help bring down overall costs.

  • Artificial intelligence (AI) assistant: Across plans, RingCentral offers AI assistance with video conferencing, phone calls, SMS, and team messaging. This feature includes everything from meeting summaries to drafting messages.
  • End-to-end video encryption: Security is critical in internet-based systems, and RingCentral uses end-to-end encryption (E2EE) for all data transfers, including voice and video. This ensures that all communications are protected, even if RingCentral’s data centers are compromised.
  • Shared lines: Instead of just one phone to answer calls, RingCentral allows you to use one phone number across multiple phones, making it easier to respond quickly and transfer calls.
  • Advanced call monitoring: Similar to call center as a service (CCaaS) software, RingCentral’s VoIP solution also has advanced call monitoring. This allows supervisors to listen in on calls as they are made.

Core: Best for unlimited domestic calling and team collaboration

  • Monthly: $30 per user 
  • Annually: $20 per user

Advanced: Best for CRM integrations and workspace management

  • Monthly: $35 per user 
  • Annually: $25 per user

Ultra: Best for unlimited storage and internet fax 

  • Monthly: $45 per user
  • Annually: $35 per user

Ring CX: Best for inbound and outbound call management

  • Starts at $65/per agent/month

*Custom pricing for more than 100 users. 

As a VoIP provider, RingCentral is one of the more popular options for businesses looking for a variety of business phone numbers. It offers three plans starting at $30 per user and scaling up to its contact center plans. While this is more costly than other providers, RingCentral provides more features than many competitors and continues to add new features and updates regularly. There are also annual and volume discounts, allowing you to save up to 33% annually.

Additionally, RingCentral is one of the best integration providers. With integrations for over 300 third-party solutions, you’ll have no issue connecting the software to popular options like Salesforce and Zapier. From a virtual number perspective, you’ll have number availability for vanity numbers and toll-free, local, and international numbers, which is more than many other providers.

Acefone icon.

Acefone: Best for customer support & service

Overall Score

3.94/5

Pricing

3.25/5

Features and functionality

3.75/5

Ease of use

2.75/5

Customer support

4.69/5

Integration and compatibility

4.38/5

Reliability and performance

4.06/5

User scores

4.70/5

Pros

  • Customizable call strategies with routing to extensions and twinning numbers
  • Easy set-up without a need for additional hardware
  • 24/7/365 customer support for all plans

Cons

  • Most VoIP features are only available on the highest-tier plans
  • SMS messaging incurs an additional monthly fee
  • 3-user minimum for all business phone subscriptions

Acefone is an internationally recognized business phone system best suited for businesses requiring a VoIP phone system with scalable plans. These plans offer reliable support to businesses of all sizes, with an almost 100% SLA uptime guarantee and 24/7/365 customer support. 

Each plan offers detailed call records, with analytics and reporting features on the highest-tier plans. Additionally, Acefone’s cloud-based phone system provides essential VoIP features such as call transfer, IVRs, and audio conferencing. 

  • Voicemail-to-email: Voicemails are recorded and sent to the user’s inbox, along with a transcript. This makes it easier to prioritize important callers and listen to messages on the go. 
  • Mobile twinning: Acefone provides twinning numbers for the highest-tier plans, allowing you to ring one number with an extension. This feature will enable you to patch through important calls even when you are out of the office or using a different phone.
  • Call flip: During a call, call flipping allows you to transfer numbers between devices without ending the call. When a call is flipped, you can start where you left off, and it works well for conference calls and remote meetings.
  • HD voice calling: Call quality is essential for providing high-quality customer service and clear call recordings. Therefore, Acefone includes HD voice to ensure you can always review your calls.

Basic: Best for inbound calls

  • Monthly: £4.99 ($6.31) per user

Business: Best for call handling and conferencing 

  • Monthly: £9.99 ($12.63) per user

Premium: Best for unlimited inbound and outbound calls

  • Monthly: £14.99 ($18.95) per user

*3 user minimum for each business phone system.

Like many providers on this list, Acetone offers local, toll-free, and vanity phone numbers. But, this particular provider stands out by providing inbound and outbound calling and comprehensive support features. For example, Acefone offers call monitoring features and contact center solutions to manage customer service agents and improve customer experience.

Consequently, Acetone is an excellent plan for managing customer support teams. But, while Acefone offers vanity phone numbers at an affordable price, it has limited VoIP features compared to some other providers on this list. Therefore, consider a provider like GoTo Connect for a more robust suite of communication tools. 

Acefone icon.

Zoom Phone: Best for affordable toll-free numbers

Overall Score

3.72/5

Pricing

3/5

Features and functionality

2.5/5

Ease of use

2.25/5

Customer support

4.69/5

Integration and compatibility

4.06/5

Reliability and performance

5/5

User scores

4.57/5

Pros

  • Additional local, toll-free, or international numbers are only $5 a month
  • All calls can be elevated to a video conference or Zoom meeting
  • Offers metered and unlimited domestic or international calling plans
  • Real-time reporting and call quality dashboards

Cons

  • International calling add-on is limited to 19 countries
  • The base plan charges a fee for outbound calling
  • Local vanity direct-inward-dialing (DID) numbers are not supported

Although Zoom is often known as the go-to provider for video conferencing features, Zoom Phone offers a variety of business phone numbers with essential VoIP features, such as unlimited auto attendants, voicemail transcription, and call park. In addition to the VoIP phone features, Zoom’s Phone plans include text messaging and team chat to create a complete business phone system.

Additionally, each phone plan can be bolstered by a Zoom Workplace plan for businesses that require more of the unified communication features that Zoom is most known for. Even without combining subscriptions, each Zoom call can be elevated to a video call for easier collaboration and troubleshooting.

  • Dial-by-name directory: Vanity phone numbers make it easier to create complex call flows, but a site directory also provides direct access to specific numbers. Simply use the dial pad to type the first or last name of the person you want to reach, and you will be routed to their number. 
  • Call recording: Zoom Phone features both on-demand and automatic call recording, allowing you to choose between always recording calls and which calls to record. After calls are recorded, you also have the option to choose which users have permission to access recordings in the cloud. 
  • Automatic call distribution (ACD): Efficient call routing is essential to managing call flow and the customer journey. Therefore, Zoom offers multiple advanced routing features, such as an ACD that automatically prioritizes and sorts calls to specific agents or queues.    
  • Call monitoring: Multiple features make it easier for businesses that require call supervision to listen in on calls and provide feedback. For example, each plan offers call barging, whispering, and takeover to manage front-desk receptionists or customer service agents.

US & Canada Metered: Best for pay-as-you-go plans 

  • Monthly: $10 per license 

US & Canada Unlimited: Best for regional calling

  • Monthly: $15 per license

Global Select: Best for international calling 

  • Monthly: $20 per license 

When it comes to virtual numbers, Zoom Phone offers some of the most affordable toll-free numbers on the market, with plans starting at $10 a month and additional numbers for only $5. Each business phone plan includes toll-free and extension numbers, allowing you to port your existing business number. There is also a range of plans, from metered to unlimited subscriptions for domestic and international calling. 

Overall, Zoom Phone is an excellent option for businesses building a complete communication system.  However, while many providers offer a straightforward process to choose a custom phone number, Zoom Phone requires users to request a vanity number via email. Additionally, local DID vanity numbers are not supported, so consider a provider like RingCentral or Grasshopper for more variety and easier access to choosing custom phone numbers.

Grasshopper logo.

Grasshopper: Best for small teams & solopreneurs

Overall Score

3.59/5

Pricing

3.5/5

Features and functionality

2.81/5

Ease of use

2.75/5

Customer support

4.38/5

Integration and compatibility

3.13/5

Reliability and performance

4.38/5

User scores

4.20/5

Pros

  • Core VoIP and call management features are accessible in all plans
  • Unlimited business texting after registration
  • Four business phone numbers are available on the Small Business plan

Cons

  • Lacks unified communications features like video conferencing
  • Call recording is only available on the highest-tier plans

Grasshopper is one of the best virtual phone providers for small business owners because its vanity number generator is easy to use. Simply select a plan, choose a toll-free number, and type in up to seven letters or numbers to receive suggestions and check number availability.

This provider also offers scalable phone systems that are simple to set up. The highest-tier plan offers straightforward VoIP features and access to multiple business phone numbers. The first two plans include one business phone number, while the Small Business plan provides access to four.

  • Custom greetings: With Grasshopper, it’s easy to use voice-to-text or record your voice greetings for your customers. Additionally, Grasshopper has a Voice Studio where you can record a script for a professional to recite in either English or Spanish.
  • Instant response: When you’re online, this feature automatically sends an SMS message to additional callers when they call in. This keeps them engaged and aware that their call has been received.
  • Live receptionist: Via Ruby, Grasshopper offers live receptionist services based in the US. These human receptionist services answer calls when you can’t and provide customers with a means to get information, schedule appointments, and callbacks.
  • Simultaneous call handling: This feature allows the Grasshopper system to forward calls to the next available agent when another agent is engaged. This ensures customers won’t receive a busy signal during high call volumes.

True Solo: Best for solopreneurs with basic VoIP needs 

  • Monthly: $18  
  • Annually: $14 ($168 a year)
  • Subscription: 1 user 

Solo Plus: Best for call recording and advanced routing 

  • Monthly: $32 
  • Annually: $25 ($300 a year)
  • Subscription: Unlimited users 

Small Business: Best for unlimited business phone extensions

  • Monthly: $70 
  • Annually: $55 ($660 a year)
  • Subscription: Unlimited users
GoTo Connect logo.

GoTo Connect: Best for international calling

Overall Score

3.58/5

Pricing

1.25/5

Features and functionality

3.13/5

Ease of use

2.75/5

Customer support

4.69/5

Integration and compatibility

4.38/5

Reliability and performance

4.38/5

User scores

4.47/5

Pros

  • Unlimited customizable dial plans, ring groups, and site compatibility
  • Unmetered calling for over 50 countries
  • 24/7 customer support across plans

Cons

  • Toll-free minutes remain the same across accounts, regardless of plan
  • Higher cost than some other providers on the list

GoTo Connect is a market leader in VoIP calling and unified communication features. All plans offer unlimited extensions, so you can scale up as your company grows. For example, GoTo Connect quickly and easily becomes a full-fledged contact center as a service (CCaaS) provider for companies with a high volume of calls and an interest in artificial intelligence features. 

Although the phone plans lack international numbers, international calling is well-priced and includes access to many countries. Specifically, GoTo Connect offers unlimited calling plans for 52 countries, including Australia, Germany, and the United Kingdom. The platform also integrates with standard third-party solutions like Salesforce, Zendesk, and Microsoft Teams.

  • AI chat analysis: GoTo Connect’s artificial intelligence (AI)-powered sentiment analysis provides new opportunities for customer service. The software determines whether a customer feels negative or positive, helping supervisors evaluate what works and what doesn’t.
  • Customizable dial plans: The dial plan editor functions as a flow chart that establishes what happens after the customer arrives at the virtual receptionist and how they are propelled to the agent. This software also helps businesses customize how inbound calls are received.
  • Auto-queue callback: Rather than having customers wait on hold, this feature allows them to queue without staying on the line. When an agent is available, GoTo Connect prompts the agent to call the customer in the received order.
  • Intelligent call routing (ICR): This feature routes calls based on the agent’s skills and specialties rather than when they were received or available.

Phone System: Best for basic VoIP features 

  • Monthly: $29 per user 
  • Annually: $26 per user

Connect CX: Best for customer experience (CX) tools

  • Monthly: $37 per user
  • Annually: $34 per user

Contact Center: Best for agent supervision and call analytics 

  • Monthly: $86 per user
  • Annually: $80 per user

For phone number options, GoTo Connect offers local, toll-free, and vanity numbers. It is also one of the few providers that offers unlimited international calling to several global locations, including Australia, Japan, France, and Hong Kong. While providers like RingCentral and Zoom Phone offer affordable global calling packages and plans, GoTo Connect’s unlimited calling benefits businesses that make regular overseas calls. 

Each plan also includes video conferencing, which can be configured to accept toll-free and international numbers. Additionally, users will find that the team messaging and document-sharing features help support business communications. Therefore, GoTo Connect is an excellent option for businesses with a distributed workforce collaborating across multiple geographic locations.

Phone.com logo icon in a green circle.

Phone.com: Best for fluctuating call volumes

Overall Score

3.5/5

Pricing

2.75/5

Features and functionality

3.44/5

Ease of use

2.5/5

Customer support

4.38/5

Integration and compatibility

4.06/5

Reliability and performance

3.75/5

User scores

3.6/5

Pros

  • The basic plan includes 50-plus VoIP features
  • Offers simple video conferencing features across plans
  • Supports international phone numbers in multiple countries

Cons

  • It doesn’t have a free trial
  • Limited integrations with third-party apps
  • Only provides up to 100 participants in video-conferencing calls

Phone.com offers a substantial selection of features, but its volume discount on vanity numbers makes it an excellent choice for businesses purchasing multiple direct inward dialing (DID) numbers. Additionally, Phone.com’s base pool of 500 minutes is helpful for companies with fluctuating call volumes that want to start with a set number of monthly minutes and scale up. 

Although calling is central to most virtual phone systems, Phone.com stands out by providing affordable unified communication features. On the highest tier plan, you’ll receive video conferencing with accommodations for up to 100 attendees and collaboration features like video whiteboards and breakout rooms.

  • Video transcription: Phone.com allows users to transcribe what’s being said during video conferences using AI. This is a valuable feature for reviewing conferences.
  • HIPAA-compliant video: Phone.com is a provider compliant with the Health Insurance Portability and Accountability Act of 1996. As a result, video conferences are encrypted to ensure the security of protected patient information.
  • Follow me: This feature allows agents to send calls directly to another device. If you need to go to a meeting in person, you won’t have to end an existing call—simply forward the call from the IP desk phone to a smartphone without hanging up.
  • Live receptionist: With Live Answer-Connect, a dedicated live receptionist gives customers a more human touch when forwarded to your agents.

Basic: Best for low call volumes

  • Monthly: $18 per user 
  • Annually: $15 per user

Plus: Best for HIPAA-compliant video conferencing 

  • Monthly: $27 per user 
  • Annually: $22.50 per user

Pro: Best for call analytics and reporting 

  • Monthly: $40 per user 
  • Annually: $33.33 per user 

Phone.com stands out from other providers by offering volume pricing for custom vanity numbers. In addition to volume discounts, the annual discounts reduce Phone.com’s monthly price by 15%. With base pricing at $15 per user, Phone.com is a very budget-friendly option for many businesses. For businesses with fluctuating call volume, it offers plans with 500 minutes and unlimited minutes.

It is also one of the few virtual phone systems with HIPAA-compliant video conferencing capabilities, differentiating it from a similar provider like Grasshopper. When broadcasting large-scale events or training, you can stream your video conferences to YouTube or archive them in the cloud. However, when it comes to business integrations, Phone.com falls slightly behind. For integration with over 300+ integrations, consider a provider like RingCentral. 

What is a vanity number?

A vanity phone number is a phone number that incorporates alphanumeric words or phrases. This means that the business number is more memorable than one that includes a random sequence of numbers.

FedEx support portal with vanity numbers for technical support and customer service.
Call FedEx customer support using a vanity phone number. (Source: FedEx)

For example, 1-800-FLOWERS and 1-800-GO-FEDEX are well-known vanity phone numbers. Customers find these numbers easy to remember because the telephone prefix and line number form a phrase or word that is immediately recognizable.

Benefits of using vanity phone numbers 

The primary benefit of a vanity phone number is that it is easy to remember. A sequence of numbers can be more difficult to recall than a simple word or phrase. In addition to this benefit, vanity phone numbers offer other branding, marketing, and call strategy advantages.

  • Brand recognition: Vanity numbers can help a business build brand recognition by linking your business to a recognizable word or phrase. Therefore, you can use your number to reinforce positive aspects of your business that will draw in potential clients and customers.
  • Marketing and advertising: Unlike a standard phone number, vanity numbers stand out and add visual interest to marketing campaigns, social media posts, and business websites. When a number’s alphanumeric phrase matches the business name or industry, it also makes the business look more professional. 
  • Call flow planning: Businesses with multiple extensions or phone numbers can benefit from using vanity numbers because assigning numbers to different routes and customer journeys is easier when you can identify each line.  
  • Customer experience: When creating a self-service system, vanity phone numbers can help direct customers to the correct department or support channel. For example, using words or phrases that identify customer service agents or team members will make your phone system more accessible. 

Choosing the best vanity phone number provider for your business

When choosing a vanity phone number provider, consider your business’ needs, number availability, pricing, and plans. In most cases, there are many vanity number providers, but they don’t all offer the same type of vanity number. For this reason, consider what else the provider offers when searching for the best vanity phone number provider.

  • Vanity number type: Like other business phone numbers, you can purchase local, toll-free, and international vanity numbers from a VoIP provider. However, not every provider offers these, so it’s a good idea to perform some due diligence to find the one that best suits your needs. 
  • Number availability: Once you know the type of vanity number you want, you must check whether it is available. Some providers make checking number availability on their website easy, while others require an inquiry process. In either case, you may have to try multiple combinations of words and phrases to find a number that is available and reflects your business.   
  • Pricing and plans: If you need multiple numbers, consider a VoIP phone service that includes that option or offers additional numbers at a reasonable price. Budget-conscious business owners can also find providers that offer free vanity phone numbers.  

Frequently asked questions (FAQs)

The primary benefits of using a vanity number are brand visibility and recognition. Vanity numbers make it easier for potential clients and customers to remember your contact information. Additionally, sharing a vanity number in marketing campaigns or materials improves brand recognition because your business is associated with a memorable number.

Hidden or private phone numbers don’t appear on an incoming caller ID. These numbers benefit businesses that want to maintain the confidentiality of their contact information.

You should find a VoIP provider that offers free business phone numbers, like Grasshopper, to get a vanity phone number. Then, sign up for an account and check the availability of your custom digits. You can check number availability using online search tools provided by telecom companies or vanity number providers. Simply enter your desired number or word combination to see if it’s available. After that, you can create your account and use your free vanity phone number.

Yes, you can choose your own custom phone number. Most vanity phone numbers have a number generator that allows you to select numbers that spell out a word or phrase related to your business. Other providers will enable you to inquire about the availability of the phone number you are interested in.