ZoomInfo Product Overview

ZoomInfo provides a suite of go-to-market solutions, data, and intelligence for businesses to uncover opportunities and reach goals through insight-driven engagement. Sales, marketing, and hiring teams use the platform to boost their lead generation efforts. The software gives access to an extensive B2B contact database as well as territory planning, lead scoring, prospecting, and targeted outreach tools. From a marketing perspective, ZoomInfo empowers companies to understand their ideal clients and target organizations who visit their websites. Recruiters can benefit by using the platform’s hyper-specific search query filters to find and reach out to qualified passive candidates. ZoomInfo products include SalesOS, MarketingOS, OperationsOS, and TalentOS. The company also introduced RevOS, a multiplatform operating system that revenue teams use to deliver business growth.

Pros of ZoomInfo

ZoomInfo's Visitor Tracking feature converts company IP addresses from the traffic into buyer profiles for the sales team to contact.
Its Web Form enrichment verifies every email and rejects invalid addresses in real-time, eliminating faulty form submissions once and for all.

Cons of ZoomInfo

According to users, the software doesn’t always display accurate and updated data.

Breakdown of core features

Targeted advertising

Brands can launch targeted display and social advertising campaigns to reach audiences at companies showing buying intent based on the lead's job title, management level, and department. ZoomInfo’s native Demand-Side feature syncs demand and distribution that pushes the business display across major display networks. The system also ensures that the campaign is delivered, activated, and continuously optimized to help the organization achieve more ROI.

Live chat

Managers can route more qualified leads to the sales team with ZoomInfo Chat — a data-powered chat tool that’s tech-stack and user-friendly, developed to accelerate the sales pipeline. Users can get instant alerts when ideal leads or existing customers are on the website, allowing them to kick off the conversation from their favorite collaboration channel. Furthermore, businesses can speed up lead qualification and pipeline with an AI chatbot for sales that brings intelligence to conversational strategies.

Sales automation

ZoomInfo lets teams trigger automated sales plays based on market signals. Users can create Salesflows — multi-channel prospecting campaigns initiated based on the market signals that make sense for the business. These can include automated emails, SMS messages, calls, and reminders for other tasks like connecting on social media. Teams can then A/B test emails to see how each step of the Salesflow performs so they can continue to optimize prospecting.

Data orchestration

The platform allows businesses to automate data management to create and maintain engagement-ready data. It enables a data cleansing process with custom, hands-off record matching and deduplication. Users can match leads to their correct accounts and automate deduplication to increase data quality, preventing inaccurate information from entering the systems of record.