Product Quick Facts
About SAS Analytics
SAS was founded in 1976 and actually began as a project at North Carolina State University to analyze agriculture research. It has since become a global company that is recognized for its innovation in data analytics and business intelligence. SAS is redefining what’s possible with data analytics through greater efficiency, strong information value chains, effective collaboration tools, and state-of-the-art visualization software.
SAS Analytics is designed for use in a variety of industries including government, manufacturing, higher education, defense & security, banking, automotive, communications, and much more. SAS Analytics is a business intelligence (BI) solution that has the ability to reveal patterns and anomalies in data, identify relationships and different variables, and predict future outcomes. Users of SAS Analytics will benefit from making more sound, better informed business decisions based on company data and market trends. Data mining, data visualization, text analytics, forecasting, statistical analysis, and more are all available through SAS Analytics.
Staples, which boasts $27 billion in sales across the globe, has a business philosophy that prioritizes customer loyalty and satisfaction. In order to better engage their customers, Staples utilizes SAS Analytics to plan finely tuned marketing campaigns. Through forecasting and advanced analytics, Staples has been able to rely on fewer contractors, and cut their marketing budget, while improving their customer retention rate.
(Last updated on 03/21/2016 by Cameron Council)