Product Quick Facts
About Salesforce Marketing Cloud
Salesforce, headquartered in San Francisco, California, is one of the most trusted names in business software. Most known for their eponymous, cloud-delivered CRM solution, Salesforce continues to grow their cloud-based software product offerings, and as of early 2015, has a market capitalization of $40 billion, making them one of the largest players in the business software market.
Salesforce calls their Marketing Cloud “the world’s most powerful digital marketing 1:1 platform”. Using the Salesforce platform as a central hub, Salesforce Marketing Cloud powers customer journeys across every touchpoint– email, social, mobile, web, and beyond– helping marketers put customers at the center of everything they do. Key benefits include, but are not limited to:
- Unify Data – Build a single view of your customers, integrate data from any source, and make it actionable
- Orchestrate Journeys – Trigger timely, unique, and meaningful messages based on real-time customer behavior
- Engage Cross-Channel – Deliver personalized content on every channel and every device
- Analyze Everything – Measure the impact of your business and optimize every interaction
Email is the engine that drives online commerce and is the foundation for building 1:1 relationships throughout the customer journey. Salesforce Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing tools to sophisticated Predictive Intelligence functionality.
In today’s connected world, every customer interaction matters. Salesforce Marketing Cloud can help you make the most of every touchpoint, and gives you the tools to manage the customer journey across all channels.
Not sure if the Salesforce Marketing Cloud is the best product for your business? Call, click or email to speak with an unbiased Technology Advisor today for a no-cost, no-obligation consultation on customer relationship management, marketing automation , or similar systems.
(Last updated on 05/05/2016 by Mary Houston Coker)