Product Quick Facts
In 2011, Pirq set out to find a way for businesses to develop better relationships with customers. By leveraging the booming mobile industry, the company created a gamification platform for consumers to find deals, and for merchants to reward their best customers. Users love Pirq because they can receive 20-50 percent discounts at local restaurants. Pirq also makes a donation to United Way to help fight hunger every time a deal is redeemed.
Pirq prides itself on being the ultimate tool for rewarding and increasing digital loyalty by motivating users with rewards and social recognition. The intelligent mobile marketing platform eliminates prepaying for deals, printing coupons, and lost punch cards. Vendors benefit from the company’s SmartYield technology that adjusts coupons in real-time to leverage peak hours and increase profits. It also provides a way for businesses to grow and measure profits with a 12-month data-driven program. Originally launched for resturants, Pirq is now available nationwide for a plethora of industries including retail, beauty, service, and recreation.
The founder of Pirq was inspired to create the platform after he started to worry about the downtime at his parents’ pizza parlor. The owners weren’t sure how to increase business between rushes. With the rise of smart phones, Pirq made it possible to reward the right customer at the right time. By offering the highest discounts at the slowest times, the app is able to develop customer relationships, increase and reward loyalty, and increase sales during peak on and off hours.
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(Last updated on 03/21/2016 by Russell Nanney)