Oktopost Reviews | TechnologyAdvice

Oktopost is the first solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost delivers the true business value of social media, generating new sales and integrating marketing and sales in today’s social-centric marketplace.

A rising star in the race for social media dashboard preeminence, Oktopost manages large-scale content distribution to social media, across all of your profiles, groups and company pages, and uniquely enables ROI reporting via conversion tracking. Additional innovative features include Oktopost’s advanced LinkedIn Groups engagement tools, integrations with selling platforms like Marketo and Salesforce, and its ability to bundle a series of posts into distinct campaigns.

Oktopost takes social media branding and marketing to the next level and helps you collaborate and share access to B2B social management — and measure success. You can invite members of your team from all over the world, and put together and execute a seamless plan with the help of this tool.

Oktopost is mainly used by companies looking to generate leads and measure the strategic effectiveness of social media. Designed for B2B companies, Oktopost allows you to manage content distribution across LinkedIn, Facebook, Twitter, and Google+, as well as set up social campaigns to create brand awareness and establish thought leadership. Oktopost users can use the metrics analysed by the platform to calculate the return on investment of social media and improve their marketing tactics. In addition to social media monitoring, Oktopost includes a content recommendation engine that surfaces fresh content based on how well previous updates converted in terms of engagement. Recently, Oktopost announced integration with Marketo, a developer of cloud-based customer relationship management (CRM) platforms. Pricing starts at $9 per month. Main features include:

Social media campaigns
Funnel analytics and reports
Track social leads to sales
Integrate with CRM
Content curation.

We recommend Oktopost to any business looking to quantify the return-on-investment of social media, but especially B2B companies looking to optimize their social strategy to increase lead volume and quality. Not sure if Oktopost is the right social media marketing software for your organization? Call, click, or email to speak with an unbiased Technology Advisor for a no-cost, no-obligation consultation on your unique requirements.

(Last updated on 05/05/2016 by Mary Houston Coker)

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