Klaviyo helps eCommerce marketers make more money through super-targeted, highly relevant email and advertising campaigns. The platform makes it easy to pull in important data from your e-commerce platform and website, then put that data to work to personalize your marketing content to better target a campaign and optimize performance. Kohler, Chubbies, Nomad, and Huckberry are current users of Klaviyo.
Klaviyo allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails. The solution offers integration with tools such as e-commerce platforms, payment processors and marketing tools which allows users to centralize data from a variety of sources. Using the reporting dashboard, users can measure performance based on metrics such as recently ordered items, refund requests, visitor activity and revenue generated by email marketing and advertising campaigns.
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(Last updated on 02/02/2022 by Jonathan Darcy)
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