Product Quick Facts
Influitive provides advocate marketing services tailored to the needs of B2B marketers. The company helps brands develop a community of advocates consisting of previous customers. By creating custom rewards programs, Influitive provides incentive to users for completing reviews and referrals.
Influitive’s platform is easy to use from start to finish and helps brands generate leads, increase loyalty, and create conversions. Prior to starting an advocate marketing campaign, businesses are given a designated Advocate Coach that helps them identify potential customer advocates and develop a strategically sound campaign. Brands can then engage customers through apps, websites, and customer portals. Once joining a company’s branded AdvocateHub, customers can sign up for challenges that increase brand awareness and promote lead generation. Once an advocate completes a challenge, they gain reward points and badges which can be exchanged for designated rewards. Influitive also allows advocates the option of exchanging points for charitable donations. Through Influitive, businesses enjoy the benefits of a brand advocacy task force while working towards their sales and marketing goals. The platform integrates with Salesforce as well, providing analytics reports.
Influitive has successfully helped many companies engage with loyal customers, increase brand awareness, and gain word of mouth referrals. Act-On, a large marketing platform for businesses, originally struggled to gain influence within their market. By implementing Influitive, Act-On was able to connect with their existing customer base and develop a community of passionate brand advocates. This allowed Act-On to gain significant market traction, while rewarding their most loyal customers with recognition and perks.
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(Last updated on 03/21/2016)