Product Quick Facts
Hootsuite is a unique system that allows business leaders to manage their entire social media presence in one place. The company offers different products, solutions, and services with this single function. On its social media dashboard, businesses can integrate Twitter, Facebook, Linkedin, Google+, and more. Instagram, MailChimp, Reddit and YouTube accounts can be accessed on the dashboard by using different plugins.
While Hootsuite’s dashboard is the main solution, there are many other features that increase online productivity and better identify potential customers. The program includes a thorough analytics package that helps identify key influencers and potential customers. Using Hootsuite, businesses can plan social media marketing campaigns, and Hootsuite offers social media customer service features that help companies quickly resolve any complaints. The app plugin directory within the social media dashboard contains dozens of tools to increase a business’ workflow and productivity, and there are mobile apps that allow on-the-go users to manage their presence from anywhere in the world. Hootsuite also provides a unique Chrome extension, Hootlet, that lets users take the dashboard anywhere through their Chrome browser.
Professional services, including campaign planning and other consulting services are included with some packages, and Hootsuite has a variety of educational programs available as well. When someone signs up for the product, customer support is immediately made available to them. By combining online customer relationship efforts into a single location, Hootsuite simplifies social media management and web analytics.
(Last updated on 03/21/2016)