Product Quick Facts
Hatchbuck is a customer relationship management (CRM) system that combines and automates many of your sales and marketing efforts. It includes tools to help extend your capabilities, drive higher marketing response rates, and increase sales.
Unlike many CRM vendors, Hatchbuck believes simplicity is better. It provides all of the features you need to manage a growing organization, and does so in a manner that won’t have you inputting data all day. You can directly import your existing contacts from Outlook or Excel for quick implementation. Create custom fields, tags, and market segments — and easily filter by any criteria.
Hatchbuck also includes powerful analytics and web visitor tracking, giving your sales team better insight into what your prospects have seen, and visitors can be tagged based on the pages they visit and automatically added to certain drip campaigns based on their behavior.
Hatchbuck helps extend your marketing and sales into multiple channels, thanks to built-in drip marketing campaign tools, blog and social media lead capture, and landing page creation tools — all customizable via drag-and-drop campaign and form builders. Hatchbuck will automatically send your segmented prospects and customers relevant and meaningful information based on their online behaviors — which the vendor calls “Personalized Automation.”. It even notifies you when important tasks are due and sends “Hot Lead Alerts” when a prospect indicates they’re ready for contact.
(Last updated on 04/29/2019 by Mary Houston Coker)