Drip product overview
Drip is an SMS and email marketing platform for growing e-commerce brands. It allows businesses to run sophisticated multi-channel, proven marketing campaigns with zero coding skills required. In addition, it empowers companies to personalize deeper, grow faster, learn more about their customers, and make every experience more human.
Drip brings features that enable brands to close the gap between what consumers want and what e-commerce delivers. Marketing teams can use the software’s automation and e-commerce strategies like cart abandonment and browse abandonment to develop the business.
Pros of Drip
- It lets businesses engage with customers through automated campaigns across email, SMS, social, and onsite pop-ups – all from a single platform.
- Its pre-built playbooks such as the welcome series, abandoned cart, and post-purchase campaigns boost sales in just a few clicks.
Cons of Drip
- The software offers limited integrations compared to competitors.
Breakdown of core features
Drip streamlines automated, personalized SMS marketing for e-commerce. The platform simplifies incorporating the power of SMS into marketing. It allows users to expand their revenue streams, build VIP audiences, and promote flash sales.
Drip’s visual builder lets users design SMS, complete with personalization and emojis. When running email and SMS on the system, marketing teams can combine existing email segments with store data for greater efficiency in text personalization.
eCommerce brands can serve up meaningful messages, recommendations, and inspiration for customers no matter where they are. From email to SMS to social and beyond, businesses can grab their customers’ attention with a channel that’s immediate and to the point. Drip provides behavior-based automation and workflows—users won’t miss another critical moment to reach out and engage with meaning.
With Drip, marketing teams can spend less time drafting emails and more time building the kind of customer relationships that propel revenue growth for the e-commerce store. Users can choose from the software’s library of pre-built email templates, then make their brand shine through with its point-and-click visual editor. Alternatively, users can further customize the email design with Drip’s HTML builder.
The platform’s marketing automation lets companies set up revenue-boosting email and SMS workflows that run themselves. Teams can also use Drip’s point-and-click visual workflow builder and automate personalized, pre-scheduled sends without coding. The system uses the store’s data to tailor content for each customer, recognize when they take key actions, and engage with them via timed messages.
(Last updated on 04/18/2022 by Liz Laurente-Ticong)