Product Quick Facts
About Adobe Campaign
Adobe is one of the most recognized and respected digital marketing and media providers in the world. Adobe provides advanced tools to create groundbreaking content, generate stunning media, and successfully promote content across various channels. Adobe creates innovative technological solutions for artists, marketers, businesses, students, filmmakers, and educators alike.
Adobe Campaign, formerly Neolane, is marketing automation software that simplifies the process of communicating one-to-one with prospective clients. Through visual campaign orchestration, Adobe Campaign ensures that marketers know the flow of their marketing strategy and how prospects view this experience. Integrated customer profiles capture prospect behavior, information, and activities to ensure that marketers can create relevant experiences. Since Adobe Campaign offers in-depth analytics in real-time, synchronous interaction makes highly personalized messages easy to deliver. Through Adobe Campaign, small and big businesses alike live up to the promise of personalized engagement that predicts what customers will do. By understanding customer habits and preferences, companies can better position themselves for success.
The ultimate case study for Adobe Campaign is actually Adobe itself. They’ve been publishing the results of their efforts with the software since October 2013, which has led to some promising results. Social media growth was immediate, with Facebook engagement increasing by 150 percent and Twitter accounts earning 80 percent more followers. Adobe is also analyzing in-depth web metrics such as the duration of each visit, prospect behavior, and traffic sources to tweak its online strategy. The result is an increased opportunity to transform visitors into solid leads, and overall growth for the company’s already large and reputable brand.
(Last updated on 05/05/2016 by Mary Houston Coker)