Product Quick Facts
About Adobe Analytics
Adobe is best known for its design software, including Photoshop, Illustrator, InDesign, and Acrobat, but it’s also a world leader in digital marketing solutions. Adobe Analytics is an advanced, cloud-based, web analytics software solution. Founded in 1982 by Charles Geschke and John Warnock, Adobe is a publicly traded firm that garnered $4.055 billion in revenue in 2013 and employs more than 11,000 people worldwide. The company’s headquarters is located in San Jose, California, and it maintains more than 45 satellite offices worldwide; they exist on every continent except Antarctica. Adobe has won numerous awards over the years for its products, corporate philanthropy, “green” initiatives, and corporate responsibility. Highlights include being named to Fortune Magazine’s “100 Best Companies to Work For” list 14 times and spending five years on the Ethisphere Institute’s “World’s Most Ethical Companies” list. In 2013, the Adobe Marketing Cloud product suite processed more than 17 trillion transactions, and nine out of 10 of the largest online retailers and eight out of 10 of the top media companies use Adobe’s digital marketing solutions.
One of the offerings in the Adobe Marketing Cloud product suite, Adobe Analytics is designed to help track web impact, identify opportunities, and isolate problems. The program features real-time web analytics and reporting on interactive dashboards, as well as ad-hoc analysis. The “data workbench” is designed for both online and offline marketing data, and allows users to measure and analyze trends from an overview down to individual customers. Adobe Analytics also can analyze of the performance of mobile campaigns and videos. One of the more innovative features, predictive analytics , was used in 2013 to predict $2.29 billion in Cyber Monday sales, a forecast which was found to be accurate to within one percent. Other attractive capabilities of Adobe Analytics include the ability to create personalized reports for site visitors and the utility’s scalability and security.
(Last updated on 03/21/2016 by Cameron Council)