Act-On 2026 Overview: Pricing, Ratings & Details

Act-On, founded by Raghu Raghavan, helps companies engage in online marketing at a fraction of traditional costs while delivering a high ROI. The Act-On platform is an automated marketing solution for small-to-medium sized businesses, and is currently the fastest growing cloud-based marketing automation company in the world.

Act-On’s powerful cloud-based software focuses on two primary areas: MAP and Inbound. With Act-On MAP, organizations can coordinate their online marketing efforts to generate higher quality leads. Through tools that enhance email marketing, track website visitors, and manage leads, Act-On MAP provides a simple, yet powerful, automated solution. This software boasts a suite of tools that increase an organization’s likelihood of closing online leads. Act-On inbound is a complete software that excels at SEO, maximizes the value of online content, and enhances segmentation. Both Act-On MAP and Act-On Inbound can be used individually or with each other.

US Fleet Tracking struggled with transparency and efficient internal workflows. Through Act-On, US Fleet Tracking was able to integrate a comprehensive cloud-based software solution that united different departments. The sales team is now equipped to gather, analyze, and review pertinent information to close a lead and nurture loyal clients. Thanks to Act-On, US Fleet Tracking has been able to streamline its sales processes, strengthen marketing communication, improve ROI, and enjoy a higher bottom line.

Not sure if Act-On is the right marketing automation platform for your company? Call, click, or email to speak with one of our unbiased Technology Advisors for a free consultation.