Many businesses started with a spreadsheet for running their sales and marketing efforts. As their customer base grew, however, they quickly experienced its limitations.
- Not designed for collaboration
- Does not present data well for instant visualization
- Has little to no customization, integration, and automation capabilities.
- Can multiply to several outdated copies.
The good news is that customer relationship management (CRM) software comes in all shapes and sizes, and a good number can probably help your business depending on your needs.
TechnologyAdvice can help by providing you with a custom list of the right CRM software with your requirements in mind. Use our Product Selection Tool and we’ll send you a free list of up to 5 CRMs that meet your needs.
Comparing some of the common features of popular CRM software is an easy way to get information to help you make a decision. This Zoho CRM vs. Infor CRM comparison article looks at how two popular solutions deliver valuable customer information and other insights.
Zoho CRM is the CRM application of the Zoho suite of online products. Now numbering to more than 40 applications, Zoho Corporation has developed a software solution for almost all aspects of business. From office productivity to business analytics, it has a wide range of products that address sales, marketing, email, collaboration, finance, HR, IT, and customized requirements. More than 150,000 companies in 180 countries use one or more of their applications, including Amazon India, Arroba from Mexico, and University of Seville.
Zoho CRM includes tools that let you connect easily with your customers, while automating many tasks that take time. Some of its notable features are:
- A cloud-based solution that is accessible, secured, and ready for collaboration.
- An intuitive interface that is easy to use.
- Graphical reports to provide information at a glance.
- Built-in intelligence to automate routine tasks, customize views, and integrate with other apps.
- Up-to-date information
Infor CRM is a product of Infor, Inc., a company that provides enterprise software and services worldwide. It has cloud-based applications that span several industries and business processes. Infor serves 68,000 organizations across 170 countries through its offices, partners, and support experts. Customers include Dunlop from the UK, Posti from Finland, and Zonamerica from Uruguay.
Infor CRM belongs to the CloudSuite line of products designed to bring productivity, business process, and AI together. It provides access to high-quality customer data, so your business improves across the organization, from marketing to sales to customer service. Aside from a complete view of customer interactions, it also provides tools that integrate marketing efforts, generate accurate forecasts, and streamline support team workflows.
Features comparison for Zoho CRM vs. Infor CRM
Zoho CRM gets information from leads who visit your website with web forms that integrate with many content management systems. You can also scan business cards and the software will automatically convert it to a customer record. From the same system, you can communicate with your customers through social media, phone, emails, or live chat. If they have issues, Zoho CRM integrates with many help desk software tools, so you can consistently give your customers the best experience.
Infor CRM lets you build rich customer profiles. It captures information and interactions from systems such as desktop productivity tools and social media. The built-in social collaboration tools will give your sales reps notifications and alerts even while they are on the move. You can customize the solution according to your customer requirements and your team’s work preference. Its capabilities are further extended with integration to email and other business solutions, so you can engage with your customers easily.
Zoho CRM Mobile Edition is supported by iOS and Android platforms. It gives you the freedom to leave the office while still accessing customer information, connecting with clients, and completing important tasks. You can view contact history, recent transactions, and the latest pricing of products. Sales reps in the field can take notes during meetings, while managers can quickly get updates back in the office. It’s a powerful and handy tool that boosts a company’s efficiency.
Infor CRM Mobile extends the CRM functionality to your smartphones. The easy-to-use interface allows your sales reps to complete tasks on-the-go so they can be efficient and productive. Even before meeting the client, they can prepare by accessing important documents and pertinent customer information offline. The iOS mobile app takes advantage of both Infor and Apple applications to give you modern functionality. An Android version is coming soon.
Analytics and automations
Zoho CRM gives your team access to real-time reporting on a variety of metrics. Get updated information on sales trends, marketing campaigns, activity reports, or team performance in tabular, summary, or matrix layout. Customize your reports using a drag-and-drop interface and organize them in folders. Charts and smart detectors are accessible, along with comparison features to simplify your analysis. Automation helps your team take care of routine tasks and simplify workflows that can be used multiple times. AI-enabled sales assistant Zia can converse with your team by voice or text to help them retrieve information from your sales database.
Read also: The 11 Best CRM Software Vendors of 2020
Infor CRM includes patented machine learning and networked business intelligence technology called Birst. It lets you connect applications and teams across your organization. With its analytical tools, get a comprehensive view and usable insights so you can make informed decisions at the right time. The software also has tools to provide the following:
- Identify opportunities
- Streamline activities
- Send alerts
- Automate other manual processes
Making your decision
Zoho CRM is an affordable solution that applies to businesses of all sizes. It has steadily improved customization capabilities with flexible layouts, custom fields and modules, and advanced filters and views. It’s a ready-to-use online system that you can try for free for 15 days.
Infor CloudSuite CRM is a software that works with a wide selection of industries. It is used by many mid-sized to large companies and has good customization features. Infor requires additional time to deploy due to the customizability, which comes with an extra cost.
Want more CRM software options? Use our Product Selection Tool to get a short list of recommendations based on your needs.