Customer Relationship Management (CRM) software solutions are among the most useful innovations of software technology for its automation features. Businesses that sell products and offer services use it to manage marketing and sales processes, keep track of customer relationships, and deliver quality outputs on time. Its basic function remains keeping a database of business and customer contacts—but now includes a variety of tasks for marketing, sales, and customer support. The software provides features for lead scoring, lead management, email tracking, sales activity, and notifications for upcoming events.
Let’s compare two popular CRM software solutions: Agile vs. SugarCRM. We’ll consider their features, integrations, and pricing models to help you decide on the most suitable software solution for your business. You can use our Product Selection Tool to find more options and receive five recommendations of CRM software products tailored to your needs. It’s free, easy to use, and doesn’t take more than five minutes.
Agilevs. SugarCRM: An overview
Agile CRM is a cloud-based CRM software solution designed for small to mid-sized businesses. It focuses on integrating service, sales, marketing, and social media into one centralized hub for reporting and analytics. Use it for tasks such as contact management, marketing automation, appointment scheduling, landing page building, project management, and knowledge base functions. It can track website visitors to analyze customer behavior and comes with task management functionality.
SugarCRM is designed as a CRM software product for all business sizes. It makes communication and collaboration among customer, sales, and marketing teams easy. SugarCRM features contact database, G Suite sync, workflow automation, and customer journey overviews. Teams can use the product for tracking leads, organizing customer data, maintaining consistent brand experience, and increasing productivity. SugarCRM allows sales teams to migrate data from another system through its API.
Agile vs. SugarCRM: A comparison of features
Agile comes with features to help businesses and teams:
- Contact management: Use Agile to store and manage customer contact information. Businesses can use it to know customers better by customizing information to include interests and interaction with brands.
- Project management: Teams can better communicate and collaborate by using Agile’s project management features. It syncs all information to keep teams updated about tasks and projects and prevents confusion.
- Schedule appointments: Users can communicate with ease by using Agile’s online scheduling feature. They can select a date for meetings and appointments with a few clicks.
- Deals: Agile helps motivate sales by predicting future revenue, automating follow ups, and creating milestones. This feature can be scaled as the department grows.
- Telephone: The software lets users make and receive calls. These can be recorded for note-taking purposes afterward.
- Landing page builder: Use Agile to make an enticing landing page for marketing. It has a drag-and-drop designer that requires no coding skills and free templates for meeting unique business needs. These landing pages can be used for both iOS and Android devices.
SugarCRM attracts customers through its features:
- Contact and lead management: This feature uses an embedded tool called Hint that pulls information on contacts in SugarCRM’s contact database and from social media sites like Facebook, LinkedIn, and Twitter. It’s useful for when customers don’t provide additional personal information.
- Email: Users can connect their email account to SugarCRM and send emails without leaving the platform. They can use tools like open alerts, send later, automated follow ups, and reply tracking. SugarCRM uses email templates, analytics, and reminders if users don’t receive a response within a set period.
- Workflow automation: Users can send welcome emails, promotions, a piece of content, or cadence to existing customers.
Agile vs. SugarCRM: A comparison of prices
Agile offers a 4-tier pricing plan: Free, Starter, Regular, and Enterprise. The Free plan allows a maximum of 10 users and storage of up to 50,000 contacts and companies. The Starter plan comes with more features for sales, marketing, and service. The Regular plan adds service-oriented options, while the Enterprise plan comes with all features, options, and extras. All pricing plans are charged on a per user, per month basis and billed annually.
SugarCRM has a 5-tier pricing plan: Sugar Market, Sugar Sell, Sugar Serve, Sugar Enterprise, and Sugar Professional. The Sugar Market plan includes unlimited users, emails, and landing pages. It has phone support and four support-authorized contacts. The Sugar Sell and Sugar Serve plans come with two sandbox instances and 60-GB storage. The Sugar Enterprise plan is the most flexible option for highly-tailored and on-premise deployment. It comes with advanced workflow with SugarBPM, accelerated support, SQL-based reporting, and support via phone and portal. The Sugar Professional plan is designed for small businesses and includes two support-authorized contacts.
Interested parties can contact the vendors directly to request a quote.
Agile vs. SugarCRM: A comparison of integrations
Agile CRM has various integrations for social media, email, and support. These include:
- Google Apps
SugarCRM integrates seamlessly with:
- Google Drive
- Microsoft Outlook
- Google Calendar
- Social media integration
Which suits your needs best?
Both software products offer great CRM solutions, but they also have differences that need to be noted. Agile is good for start-up companies because its features are more defined. It has telephone features that allow for recording of calls for note-taking purposes. Businesses that work only with customers’ basic information can take advantage of SugarCRM’s contact database taken from social media sites. In terms of pricing, Agile has a free plan—it’s a better option than SugarCRM’s free trial.
We hope this information can help you decide on your CRM software solution. Always keep in mind your business’s needs in scrutinizing the products to ensure it can help you succeed.
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