- categoryBusiness Intelligence
Businesses benefit from business intelligence (BI) software because of capabilities for collecting, analyzing, and transforming data into actionable insights for informed business decisions. The software presents analytical findings in summaries, reports, graphs, maps, and charts and provides detailed intelligence on the state of business. Business intelligence software goes beyond just analyzing and reporting — it also analyzes marketing trends and customer purchasing patterns to better suit marketing strategies.
With a BI software, businesses avoid pitfalls, forecast future revenue, and tailor products and services to meet customer needs.
We compare two popular business intelligence software: SAS vs. InsightSquared BI. We’ll examine their features, prices, and integrations to better identify the more suitable product for your business. Our Technology Advisors can give you five recommendations when you use our free and easy-to-use Product Selection Tool.
SAS vs. Insightsquared BI: An overview
SAS Visual Analytics, or SAS, is a business intelligence platform designed for mid-sized and enterprise companies to create reports and interactive dashboards from various data sources. It can be used by companies across multiple industries such as banking institutions, accounting firms, and manufacturing and technology companies. Use it to identify clusters, outliers, trends, key relationships, and insights to motivate action. Get a deep analysis into the pipeline to help forecast and identify trends.
InsightSquared is a business intelligence software with a suite of business analytics and reporting features to measure all business aspects such as staffing, financials, customer services, sales, and marketing. It offers sales analytics reports to measure employee success combined with marketing analytics information to identify lead sources, measure campaign results, and track lead generation. InsightSquared has a range of tools for customer support, financial reporting, and staffing analysis insights.
Read also: Tableau vs. Spotfire: Business Intelligence for the Non-IT Guru
A comparison of features
SAS understands the importance of business insights for making informed decision and comes with features such as:
- Interactive reporting and dashboards: SAS provides one platform for sharing information through different channels. Users can access dashboards and reporting tools to retrieve reports and analyze data in a few clicks.
- Text analysis: Use SAS to receive insights and important data from social media platforms and collect both positive and negative sentiments from users and customers.
- Smart visualization: Take advantage of advanced data visualization techniques and guided analysis in presenting data and results in an enticing way. Use graphs and charts to interact with data and show key relationships.
- Location analytics: SAS combines traditional data sources with location data to analyze information in geographical context.
InsightSquared attracts users with features for business data analysis such as:
- Sales analytics and reports: Use InsightSquared to predict sales and opportunities using historical win rates by stage and employees. The software has 10 pre-built pivots that can be filtered and segmented to identify emerging trends. Integrate it with Salesforce to obtain complete pipeline analyses.
- Financial reporting: InsightSquared provides insights into emerging financial trends and goes into specific accounts and segments. Users can segment data by department or get unified, company-wide reporting. By integrating with Quickbooks, financial reporting is easier.
- Marketing analytics: Make reports on winning lead scores and campaigns, measure progress of lead generation goals, and view opportunities for conversion with InsightSquared’s marketing analytics feature.
- Staffing analytics: Use SAS to define job orders, divide them by status and age, and add custom segments. Go beyond business analytics by identifying sources that produce the best candidates and recruiters.
- Insight feed: Benefit from InsightSquared’s six customizable dashboards to have a real-time view of important metrics and latest trends such as sales cycle warnings, pipeline opportunities, flagged data error, and employee activities.
A comparison of prices
SAS doesn’t publicly provide pricing information. However, it is open to quote requests from interested parties. This is a common practice among software vendors to ensure that customers receive the appropriate information on features for the right price. The sales representatives of SAS are ready to provide detailed pricing information upon request.
InsightSquared offers a range of packages customized to meet varying business needs. However, detailed pricing information is not provided. Interested parties can contact the vendor directly to learn more about available features. InsightSquared offers a free trial for interested parties.
A comparison of integrations
SAS integrates with different business software and applications. However, details are not publicly provided. Users can send requests directly to the vendor to receive more detailed information on product features, pricing models, and integrations.
InsightSquared supports other software and apps such as:
Takeaways: SAS vs. InsightSquared BI
There is no doubt about the capabilities of both SAS and InsightSquared as business intelligence software. They both have strong analytics and dashboard reporting functionalities that businesses need. Though pricing models are not publicly available, both software welcome quote requests from interested users. This practice is beneficial to all business sizes because users can customize the software and choose the features they need. However, it is also important to consider their differences when choosing your business’s software.
Start-up businesses can benefit from InsightSquared’s marketing and staffing analytics. They can determine winning lead scores and campaigns. It helps with recruiting the right talent for various job descriptions.
Businesses that need insights into pipeline opportunities and sales predictions can benefit from InsightSquared, while businesses that require social media insights and data can choose SAS.
If you still want more business intelligence software options, use our free Product Selection Tool.