Domo vs. Google Data Studio

Business Intelligence Resources Domo vs. Google Data Studio

Domo vs. Google Data Studio

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If you’re looking for a powerful, cloud-based business intelligence (BI) solution, Domo or Google Data Studio might be what you’re looking for.

Domo is an award-winning BI software used by organizations in the communication, healthcare, media, and retail industries. It is known for its sophisticated data visualizations. Google Data Studios is a highly-rated BI solution typically used by businesses in the IT, computer software, and marketing industries.

We’ll delve into the key features of Domo and Google Data Studio and compare what each BI solution can do for you.

There are many other BI software vendors out there. If you want to see more options, use our Product Selection Tool for a list of the recommended software products for your business.

Domo vs. Google Data Studio: An overview

Domo was developed in 2010. It is the BI software choice of big international companies such as DHL, 7-Eleven, and ESPN. Domo has features for data integration, data science, data transformation, BI and analytics, and data visualization and has mobile access. It has high-end pricing and is fitting for medium to large companies.

Google Data Studio was officially launched in October 2018. Its best asset is its user-friendly interface. This platform is easy enough to use that extensive training or sessions aren’t necessary for individuals to learn its navigation. Google Data Studio’s features include sharing and collaboration, data transformation, data connectors, and data visualization. It is a free BI solution used by businesses of every size.

Read also: Tableau vs. Spotfire: Business Intelligence for the Non-IT Guru

Features comparison

Domo and Google Data Studio have features for data blending, collaboration, and data visualization:

Data blending

Domo lets you combine, analyze, and govern data from multiple sources and ensure data quality with DataFusions. DataFusions are especially useful when you have large datasets but do not have SQL skills. Data in Domo can be configured and transformed. Use the intuitive platform to connect to any source of data, and combine analytics with sales, marketing, and finance data to effectively measure success. With the data blending feature, you can discover new relationships in your data and see the bigger picture.

Google Data Studio helps you get insights from your data quickly without needing to know or write SQL queries. Data Studio has a dedicated space for fast, ad-hoc querying to explore a data table visually with just one click. Combine them with other functions and operators to create sophisticated calculated fields. This data blending feature can reveal valuable relationships between data sets. Creating blended charts directly in Data Studio removes the need to manipulate your data in other applications first, saving you time and effort. You can blend up to five data sources in a chart.


Domo’s collaboration feature called Buzz lets you connect real-time with other team members through its built-in chat. Aside from private chats, you can share real-time data with other users, include various types of attachments, and create team-centric conversations. Get the latest updates on your mobile, tablet, and desktop device with real-time alerts about the topics and data driving your business with the Buzz feature.

Google Data Studio promotes collaboration through its shareable dashboards and reports. Teams can work together on a single report and even add people outside the company. Invite other users to view or edit dashboards and reports and collaborate with them in real time. Edits in Google Data Studios take effect in real time, and all changes are saved automatically.

Data visualization

Domo’s data visualization feature is called the Analyzer. The analyzer makes it easy to refine your visualizations any way you see fit. Choose from the wide array of over 150 chart types and more than 7,000 custom maps, including Trellis charts with more than one dimension, data science charts, maps, period-over-period charts to compare time periods against one another, and tables. Or, if you need even more flexibility, create custom charts to meet your needs. You can filter data in Domo using predefined filters called Quick filters and set conditional colors based on your data with Color Rules.

Google Data Studio has data visualization and customization solutions to help you create engaging stories. Choose from a wide selection of charts, graphs, and pivot tables. Data visualizations in this BI platform include time series, area charts, bar charts, pie charts, geo maps, scorecards, bullet charts, and tables. Each visualization has built-in comparison functions, so you can track all the changes made to the data. Add shapes, images, and text to your reports and dashboards to make them easier to read and highlight important aspects of the data. Customize your data by adding logos and icons, changing the background, fill, line, fonts, and text colors.


Domo has integrations with different tools and platforms for visual collaboration, file syncing, accounting, project management, and web analytics:

  • Trello
  • Dropbox
  • QuickBooks
  • Basecamp
  • Google Analytics

Since Google Data Studio is from Google, it can integrate with other Google apps like Google Sheets and Google Analytics. In addition, this BI solution has integrations with third-party tools for workflow automation, custom form creation, call tracking, SEO ranking, and market research:

  • Atlan Collect
  • CallRail
  • Integromat
  • Fulcrum
  • SE Ranking

Choose what you need

Domo and Google Data Studio can definitely help you in creating impressive data visualizations for your business as both BI solutions have promising features. However, one of them will be a better fit for your business, depending on your business demands.

Domo is better suited for you if you have a large-scale business that requires comprehensive reports for large data sets. Google Data Studio has limitations in some areas, such as the number of data sources you can combine in a chart. Google Data Studio is a good choice for small, medium, and start-up businesses because it can produce reliable reports and professional visualizations.

If you’re unfamiliar with the reputable BI solutions in the market today, use our Product Selection Tool. You’ll get a free list of BI software products you can trust for your business.

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Business Intelligence Resources Domo vs. Google Data Studio