More businesses are recognizing the role of business intelligence (BI) software in gathering, analyzing, and transforming data into actionable insights. Users have access to data in an instant, allowing for quick, evidence-based decision making. BI software offers dashboards, reporting, data warehousing, and visualization to automate tasks and reduce human errors. Business-intelligence-related tasks could only be done by advanced analytics experts in the past, but with BI software, these tasks can now be completed by anyone. Reports that usually took days and weeks to complete can now be available in minutes.

BI software pulls data that businesses produce instead of from outside sources, allowing executives and managers to take a specific course of action, identify market trends, understand purchasing patterns, and protect from business pitfalls.

We’ll look at two popular business intelligence software: BuzzBoard vs. Grow. We’ll compare their features, pricing models, and integrations to determine the product that suits your business’s needs. Use our free Product Selection Tool to receive five recommendations from our experienced Technology Advisors. It’s easy to use and only takes five minutes.

BuzzBoard vs. Grow: An overview

BuzzBoard is a cloud-based business intelligence software for small and mid-sized businesses across all industries designed to analyze data and produce profiles within a user’s target market. It has report writing, data mining, online analytical processing, scorecards, and dashboards that allow users to access files and data on the go. With an insights-driven technology, users can take advantage of the software’s targeting capabilities, content generation for increased customer engagement, opportunities for growing businesses, and monitoring of top customer accounts.

Grow is a web-based business intelligence software designed for small and mid-sized businesses that uses a customer database or ecommerce platform such as a CRM. The software supports data dashboards that combine scattered data from various sources including spreadsheets, databases, and SaaS spreadsheets. The dashboard itself is simple, allowing users to focus on gathering enterprise-quality insights for strategic and evidence-based decision making. With Grow, users have access to trends as they occur because the software brings real-time data into the dashboards and can be used on both iOS and Android devices.

A comparison of features


·         Lead management:

Take advantage of a simplified lead management process with BuzzBoard’s pipeline management, campaign management, lead distribution, lead segmentation, interaction tracking, data capture, and lead nurturing tools.

·         Sales enablement:

Use BuzzBoard for sales purposes through content management, collaboration, presentation, contact management, and lead management.

·         Messaging:

Users can send messages to contacts directly and complete business-intelligence-related tasks and processes within the software.

·         Reporting and connections:

BuzzBoard comes with features for creating reports that suit varying business requirements. Use the software to find people who can introduce the business to prospects and contacts.

·         Mobile integrations:

The software has mobile integrations, allowing users to access data and information anywhere using an iOS or Android device.


·         Executive and marketing dashboards:

Have access to financial activity summaries such as operations, business sales, marketing, and individual performance with Grow. You can also track website traffic, conversion rates, marketing acquisition costs, per-lead costs, marketing ROI, and campaign progress. Grow’s marketing dashboards offer data across spreadsheets, social networks, analytics apps, and CRM for a unified view of deal funnels.

·         ETL and data prep:

Grow acts as a CRM tool with ad platforms, marketing analytics, accounting and financials, social media, and databases. Its integrations with CRMs, other business applications, and databases for refreshing and importing data provide reliable and updated business metrics.

·         Financial and operational dashboards:

Use Grow to measure hour-per-project/process, NPS scores, COGS, and employee satisfaction and productivity.

Comparison of prices

BuzzBoard comes with a 4-tiered pricing plan: Solo, Startup, Growth, and Enterprise. The Solo plan is designed for individual users with 50 profiles and 250 searches, offering features for default scoring, building micro-segments, and finding new leads. The Startup plan is suitable for up to 3 users with 1,000 searches and 200 profiles per month. It comes with reports, ecommerce, funnel management, extensions, and personalized presentations. The Growth plan is suitable for mid-sized businesses, offering 500 profiles and 2,500 searches per month for up to 10 users. It is designed for digital security, HR, funnel management, and hiring. The Enterprise plan is customizable to meet specific business requirements.

Grow also has a 4-tiered pricing plan: Basic, Standard, Premium, and Enterprise. The Basic plan allows up to 10 users and connects to spreadsheets, making it perfect for startups. The Standard plan offers an unlimited number of users — plus standard connectors. The Premium plan can be used by an unlimited number of users with premium connectors, while the Enterprise plan has enterprise and premium connectors for an unlimited number of users.

Grow has a free trial for interested users who want to test the software before subscribing.

A comparison of integrations


·         Agile CRM

·         Salesforce Sales Cloud

·         Salesforce

·         Zendesk Sell

·         Zapier


·         Dropbox

·         Basecamp 2

·         Base CRM

·         Asana

·         American Express

·         Amazon Cloud Watch

Takeaways: BuzzBoard vs. Grow

Businesses are gaining productivity and efficiency by using business intelligence software. Both BuzzBoard and Grow are great BI software options with multi-tiered pricing plans suitable for all business sizes. However, Grow has an advantage because of its free trial.

If you run a large enterprise, you should go for Grow because its features are catered toward larger businesses. It offers not just regular CRM functions but also accounting, website traffic, analytics, and metrics.

If you have a startup or a mid-sized business, you should choose BuzzBoard because of its sales enablement feature. Startups and small organizations can save money from using just one software that does BI-related tasks and sales processes.

If you’re looking for more business intelligence software options, use our Product Selection Tool.