Grow product overview
Grow is a business intelligence software targeted at small to mid-size businesses utilizing a customer data database such as a CRM or e-commerce platform who are also looking for a powerful analytics and reporting tool. Grow enables businesses to become truly data driven and accelerate their growth through the use of simple dashboards for enterprise-quality insight by aligning team objectives and strategic decision making.
The data dashboards supported by Grow are a simple way to unite and blend scattered data from hundreds of sources that include spreadsheets, databases, and SaaS applications. Grow integrates with tools like Salesforce, QuickBooks Online, HubSpot, Shopify, and many more. Grow’s data consultants help users implement the data dashboard and solve any unique circumstances that may arise.
The platform is a collaboration-adapted system helping to keep teams in the same line. Graphs are easy to understand and sharable, and the information is accessible from a variety of devices and operating systems. Grow is fully customizable and supports unlimited users, helping any business and creative executives gain key data insight.
Pros of Grow
• Available integrations
• Graphs and visuals
• Sharing daily results with team
Cons of Grow
• Basic knowledge of coding helpful
• Some syncing issues with outside programs such as Outlook calendar
Breakdown of core features
Executive and marketing dashboards
The executive dashboards summarize financial activities, including business operations, sales, marketing, and individual performance. This includes tracking hourly, daily, and monthly sales versus quotas, cash balances, customer satisfaction, sales rep performance, and profitability and growth rates. Marketing dashboards scatter data across several CRM and analytic apps, spreadsheets, and social networks—giving users a unified view of deal funnels. The marketing dashboards enable users to track conversion rates, inbound leads, marketing acquisition costs, per-lead costs, marketing ROI, campaign progress, and website traffic.
Financial and operational dashboards
The financial dashboards tracks and aligns business financial performance with company goals, and helps capture growth opportunities along with negative trends in real-time. These dashboards can be used to draft balances, measure burn and runway rates, compare income to predicted amounts, and calculate customer lifetime values and department budgets. The operational dashboards oversell critical metrics and help find needed solutions for all business departments. Users can measure NPS scores, hours per project/process, employee productivity, employee satisfaction, and COGS.
Sales management dashboards
Grow’s sales management dashboards help track sales performance and align it to business long-term goals and opportunities. Users can track sales pipeline, measure opportunity-to-win ratios, closed deals versus quotas, average deal size, and sales funnel conversions. With the sales leaderships feature, businesses can measure revenue by individual sales rep and their separate sales activity, compare quotas versus actual, and prepare sales rankings.
Support and HR dashboards
Grow’s support dashboards can help improve the customer experience by tracking the metrics of the business support teams by measuring ticket volumes, call tracking stats, evaluating any customer cancellations, and calculating both average response time and satisfaction scores. The HR dashboards enable businesses to create improvement plans based on current performance of team personnel and track different scores related to headcount and termination. They can also be implemented to perform compensation and payroll analysis, department analysis, flight risk analysis, employee productivity, terminations and backlifts.
(Last updated on 04/07/2020 by Abby Dykes)