VIDEO: Qmerce Review

welcome today we'll be looking at coomer's an e-commerce gamification provider and their interactive site for craftsmen the tools and hardware brand this video is brought to you by technologyadvice and the smart advisor tool which lets you compare over 90 gamification companies in under two minutes this video is part of our gamification case study series which looks at real-life examples of gamified platforms now humours whose website we have open here is a loyalty engagement in sales platform that's done work for brands like Oreo Trident Toys R Us and craftsman and we'll be looking at the service for craftsmen's heroes tournament an interactive site that's tied into the shop your way network now we have the site up right here and when you first visit it's going to you'll need to log in either make an account or through Facebook and then you'll be taken to this page that we're on now where you have a few options you can play one of three different games that humourous is made you can watch the craftsman videos here it's tied to their YouTube account you can check out the handyman feed that's essentially just an open chat box for the entire site you can look at the craftsman store which we'll touch on later or see the all-time leaderboard we'll check out the games for now and come back to the other features now these are actual full games and the site in general represents a more literal take on the idea of gamification than we've seen on sites like Korra or samsung nation which just have borrowed select game elements there's a few different options for games but we'll try plow King it's a very simple game but it is pretty entertaining actually and you can see there's plenty of craftsman branding there on the side and at the end of the game we'll get our little statistics a prompt to share it on Facebook our score didn't do very well and the option to play again now you'll notice at the top of this page there's a status bar with our level a little bar showing our progress to the next level and our coins this here will tell us the missions when new missions are released and the missions are the way you get more coins as you can see we've played one of these games successfully so we can click get reward and we'll level up and have some more coins added and you can only do the missions that are available at a certain time which keeps the site engaging and kind of prompts you to come back to see what the next ones are if you'd like to earn more of these coins and there is a point to earning them because they can be redeemed for actual gift cards we can click the craftsman store here and it will bring up the different rewards that we can earn one dollar five dollar the rate of exchange is a thousand coins to $1 and you can earn up to a $100 giftcard on shop your way for the craftsman store if you click on any one of these you'll also see that there's a limited amount available that's a clever move on craftsmen and coomer's as part as it sort of incentivizes you to play right away instead of putting it off if you'd like to get one of these gift cards and it keeps you coming back since you can only get coins for the missions that are currently available and there's only three at a time and that's essentially the gist of this site we've got games videos and the points which you can tie in to gift cards it functions well we haven't encountered any problems with it it's easy to start using and the ability to turn your points into actual discounts is pretty nice overall it's a good effort by craftsmen to create little more brand engagement with their customers and interact with them online they're using the gamification company coomer's as we've mentioned before and this is pretty typical setup for a humor site sort of ties in videos customer interaction and rewards on one all-in-one platform if you'd like to learn more about gamification or are thinking of adding similar functionality to your own company's website we recommend you visit technologyadvice.com and use the smart advisor tool to find the right provider for you the smart advisor will let you compare over 90 gamification companies including humerus in under two minutes thanks for watching this walkthrough of craftsman heroes tournament and humors

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