VIDEO: Moosend Review – Top Features, Pros & Cons, and Alternatives

Moosend is an email marketing software system that calls itself “the fastest path from email marketing to business growth.” If you’re in the market for an email marketing solution, you’ll want to consider Moosend. But if you’re just starting your search, we can help. Visit our website for a list of the top email marketing options on the market today. Click the annotation in the top right corner of your screen to get started. Moosend is an affordable email marketing solution targeted at businesses of all sizes.

It focuses on ease of use with drag-and-drop functionality in email designs, newsletters, or custom landing pages. Users can segment their audiences to personalize and target specific groups of their clientele based on information stored in Moosend’s customer relationship management, or CRM, tools. Marketing automation helps to free users up from tedious, manual tasks, and Moosend provides a dashboard and reporting options to help users get a bird’s-eye view of their marketing campaign.

Moosend can be billed monthly or annually, and pricing is based on the size of users’ email audiences. There are two plans available, Pro and Enterprise. Pro has all of the major features including unlimited emails, automation workflows, landing pages, and forms. The Enterprise plan is priced with a custom quote and includes everything in the Pro plan in addition to a dedicated account manager, dedicated IP, and priority support. For those of you who want to test out the solution before you buy, there is a free 30-day trial of Moosend available with limited features.

Moosend is a cloud-based solution available on all modern browsers. As of the recording of this video, there is no mobile app for Moosend. Moosend comes with a number of features to help you manage email marketing functions. Moosend’s primary function is to help users create effective emails, newsletters, and landing pages and ensure they reach the right customers. Moosend includes an editor to customize media with colors, branding, and images, all with drag-and-drop functionality.

To better target specific groups of users’ audiences, personalized emails can be sent out to segmented audiences based on behaviors like previous purchases or abandoned carts. Moosend also features custom subscription forms that can be used out of the box or tweaked to fit users’ specific needs. With Moosend, users create custom automation workflows with a focus on increasing conversion rates and simplifying processes. Moosend has a catalog of ready-made automations available immediately, or users can build their own from scratch with a drag-and-drop system.

These automations can be for reminders of scheduled events, user onboarding, abandoned carts, VIP offers, or any other triggers and conditions that are important for users’ businesses. Moosend helps users to track and report on the progress of their campaigns with a bird’s-eye view of open rates, click-through rates, bounce rates, forwards, unsubscribes, and more. Reports can also show what devices customers use, to help users focus their campaigns to fit those specific devices.

Moosend is a top-rated product, but it still comes with its pros and cons. Users appreciate the simple, user-friendly design paired with the variety of features available, and they praise how affordable Moosend is considering all of the tools it includes. However, the fact that Moosend is not easily accessible via mobile is a drawback for many users, and some users expressed a need for more and better integration options. It’s a good idea to get multiple quotes before choosing an email marketing solution.

If you’re interested in Moosend, you might also want to consider Mailchimp, Sendinblue, Constant Contact, or Active Campaign. Still not sure if Moosend is right for you? Visit our website to see our list of the top email marketing software options on the market today. Click the button on the left to get started.