VIDEO: Marketo Alternatives: Marketing Automation Software

marketo provides one of the most Advanced marketing automation solutions on the market so Let's take a look at a couple of alternatives and see if we can't find the best fit for your needs we will be looking at five alternatives pardot hubspot oracle eloqua acton and sales Fusion all are marketing automation platforms but they all have their own advantages and disadvantages first we start with pardot pardot is a cloud-based marketing automation platform catered toward B marketing part is designed to bridge the Gap between marketing and sales by generating qualified leads and assigning them to sales reps in crm databases It's certified to integrate with salesforce sugar crm and Microsoft dynamics users can turn prospects into leads using web forms landing pages multivariate testing and progressive profiling parot Lets marketers create and manage Custom campaigns and provide detail analytics even Though It's tailored to mid-market and enterprise buyers Pari is fairly intuitive to operate their pricing Model is also more straightforward than market's It's licens as An all-inclusive platform rather than four separate modules potential drawbacks include a lack of content management tools and An inability to run AB testing and drip campaigns next on our list of alternatives is hubspot hubspot is another all-inclusive marketing automation platform although It's tailored less exclusively toward b2b clients than marketo and parot hubspot is the only solution on our list with a free built-in crm However It's a basic one hubspot is designed to address a company's end-to-end Digital marketing needs from Legend to email campaigns blogging social Media Seo and close loop analytics because of its intuitive user experience easy setup and Virtual It maintenance hubspot is a great choice for businesses making their first Steps into marketing automation it also helps that their products exist in a single entity you pay One Price based on number of contacts you need to manage and get everything you need hubspot also offers native integration for a number of third party addons such as go to webinar sales force and survey monkey hot is our second stop on the list of alternatives to marketo It's followed by oracle eloqua El serves as a cross Channel marketing automation platform for oracle's b2b clients in addition It's part of the oracle marketing cloud which means users can expand the platform into other functional areas such as social marketing and data management is one of the most comparable products to maret both in target business type and system structure If you're looking for a platform that can handle a broad Range of Marketing automation needs on a large enterprise scale El is a solid choice smaller businesses seeking a plugin play system may find El too Complex and cost intensive fourth on our list is acton is a cloud-based marketing automation platform des specifically for small and medium-sized businesses despite being a Lower cost alternative to products like marketo eloqua and pardot acton offers a Pretty comprehensive suite of features for inbound and outbound Marketing Lead management and analytics it also provides seamless integration with most major crm systems main features include email campaigns event marketing SEO tools web forms and landing pages social Media marketing Lead nurturing and scoring list Management AB testing and clos loop analytics acton is a simple easily customizable platform their pricing Model is also very straight forward instead of paying for the number of contacts in your database acton pricing model is based on the number of contacts you email in a given month our Final option on our list is sales Fusion It's a cloud-based platform for b2b marketing automation sales Fusion is less expensive than marketo par and eloqua and targeted to mid-market companies in terms Of features You can expect the standard marketing Fair email marketing Lead management web Tracking social the system provides native integration for major crms and An api for Custom integration There are a few things that make sales Fusion unique among marketing automation platforms For One Thing their Software is built in on a crm database secondly the campaign management module incorporates offline campaigns such as print and Mass Media as well as ppc AD campaign Where some platforms stop at emails and social sales Fusion isn't as well established as some of its competitors but it offers strong value at An affordable Price Point find out more about these alternatives to marketo check out our website Technology adv.com where you can learn more about marketing automation or have a personalized product recommendation Thanks for watching

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