VIDEO: Campaign Monitor Review – Top Features, Pros, Cons, and Alternatives

Campaign Monitor is an email marketing software system that aims to “drive results with unforgettable email marketing.” If you’re in the market for an email marketing solution , you’ll want to consider Campaign Monitor. But if you’re just starting your search, we can help. Visit our website for a list of the top email marketing options on the market today. Click the annotation in the top right corner of your screen to get started. Campaign Monitor is an email marketing tool with a focus on customization and ease of use.

It uses drag-and-drop functionality to help users build out emails and newsletters for their audiences. These emails can be optimized for both PC and mobile viewing, ensuring a good customer experience regardless. Campaign Monitor includes marketing automation tools to expedite and eliminate some of the manual, tedious tasks related to marketing campaigns. Analytics and reports help to give users a bird’s-eye view of their campaigns, providing useful insights for future campaigns.

Campaign Monitor is priced per month based on the size of users’ email audience. There are three plans available: Basic, Unlimited, and Premier. Basic includes all of the core features with a monthly cap of 2,500 emails sent per month. Unlimited removes that cap and adds a few more features, while Premier adds advanced segmentation, support, and tracking features. Campaign Monitor is available on all modern browsers, and as of the recording of this video, there is no mobile app available.

Campaign Monitor comes with a number of features to help you manage email marketing functions. Campaign Monitor includes a user friendly email builder with a library of templates available out of the box. Using drag-and drop-functionality, no coding is required, and users can easily try different styles, images, color palettes, and more. If finer tuning is needed, developer resources are available, so users can code their own HTML emails. Once the email looks right, users can segment audiences based on custom data.

Emails can be personalized for these different segmented audiences, bringing relevant information to the right people. Campaign Monitor provides users with marketing automation tools to “engage with your customers at the right time and with the right message.” With a variety of triggers and responding events, users can automate a customer’s journey through their purchase and follow up with them appropriately for add-ons, abandoned carts, or other opportunities for increased revenue.

Campaign Monitor’s interactive dashboards cover the analytics of email campaigns, automated journeys, transactional emails, and more. Real-time data email performance and subscriber activity provide insights on what campaigns have been successful and what needs improvement. Campaign Monitor also has features around A/B testing different elements of email campaigns, like images, content, or subject lines, to fine tune what specifically works for users’ audiences.

Campaign Monitor is a top-rated product, but it still comes with its pros and cons. Users appreciate how easy it is to make custom emails using either the ready made templates or by building one out from scratch. The segmentation feature is popular with users as well, allowing them to create targeted emails for different groups. However, some users dislike the custom HTML email editing, and others feel that some parts of the UI are outdated or cumbersome.

It’s a good idea to get multiple quotes before choosing an email marketing solution. If you’re interested in Campaign Monitor, you might also want to consider Mailchimp, Sendinblue, ActiveCampaign, or Omnisend. Still not sure if Campaign Monitor is right for you? Visit our website for our list of email marketing software recommendations. Click the button on the left to get started.