VIDEO: Brightpearl ERP Review: Key Features, Pros And Cons, And Alternatives

Brightpearl is an enterprise resource planning or ERP software system that can help you manage a number of different business functions from one platform. If you're in the market for an ERP, you'll want to consider Brightpearl. But if you're just starting your search, we can help. Use our product selection tool at technologyadvice.com to get a free list of ERP software recommendations. Click the link in the description below to get started. Brightpearl is an ERP solution made with retailers in mind, specifically those with an omni-channel sales approach.

This system works for both retailers and wholesalers, offering modules like CRM, accounting, inventory management, sales order management, workflow automation, and point of sale. The system also works with e-commerce channels like eBay, Shopify, Amazon, and Magento. Brightpearl comes in two plans and pricing is quote-based. The system does not offer a free trial, but you can book a free demo on its website. This is a cloud-based solution, so you can access it from a web browser or from one of the mobile applications for iOS and Android devices.

Brightpearl comes with a number of modules to help you manage omni-channel retail functions. The sales order module of Brightpearl offers functionality for helping you manage orders from more than one sales channel. Whether an order was made in store or online, the system manages everything from one place, integrating with popular e-commerce platforms like Shopify and Amazon. If you have repeatable workflows like inventory allocation, you can automate these so that orders are processed automatically and fulfilled faster.

You can also set orders to be fulfilled by Amazon. The inventory and demand planning module of Brightpearl helps you buy the right products for inventory and reduce overstock and waste. This module uses artificial intelligence to analyze your historical data to make suggestions for inventory replenishment, as well as which items to liquidate or mark down if they aren't selling. When you're close to selling out of a product, Brightpearl can send notifications to let you know when it's time to reorder.

Brightpearl includes a customer relationship management or CRM module to help you keep track of customers and personalize their experience. This module works well for wholesalers, but retailers can also use it to create targeted marketing campaigns to certain customer segments based on their purchase and interaction history. Brightpearl CRM keeps a record of contacts, your activity history with them, communications, credits, and more. You can also use the automation feature to automatically assign customers to segments based on customizable rules.

Brightpearl is a top-rated product, but it still comes with its pros and cons. The biggest pro of Brightpearl might be how customizable it is. This is a large system that offers many different modules, and the company can work with your business to create the right solution and offer appropriate training. Beyond that, the system is easy to use, and many customers mention good customer service. However, Brightpearl loses some points for its reporting feature, which many customers have noted doesn't allow for much depth.

Being that this is a large system, it can also take a long time to learn. It's a good idea to get multiple quotes before choosing an ERP solution. If you're interested in Brightpearl, you might also want to consider Acumatica, Oracle NetSuite, Odoo, and Cin7. Still not sure if Brightpearl is right for you? Use our product selection tool at technologyadvice.com to get a free list of ERP software recommendations. Click the button on the left to get started.

This transcript was generated automatically from the video's captions and may contain errors.