VIDEO: Blueshift – Top Features and Alternatives

Blueshift is a cross-channel marketing or CCM, software system that can help you manage a number of different multi-platform CCM functions with a single solution. If you’re in the market for a cross-channel marketing software system, you’ll want to consider Blueshift. But if you’re just starting your search, we can help. Visit our website for a list of the top CCM options on the market today. Click the annotation in the top right corner of your screen to get started.

Blueshift is an AI-enabled, cross-channel marketing solution that allows marketing teams to collect real-time data on customer interactions. Marketing teams can then leverage that data to better engage with customers on multiple platforms such as emails and websites with any internet-connected device, such as computers, tablets, and mobile phones. With Blueshift’s predictive segmentation, marketing teams can provide individualized experiences based on real-time user data, and Blueshift’s predictive intelligence provides teams with dynamic actionable insights that can allow teams to predict the likelihood of a customer to engage, purchase, and churn across their customer base.

Blueshift comes with a number of features to help you manage CCM functions. Customer Profiles When a user interacts with a platform monitored by Blueshift, their data is collected into a customer profile. This profile will then contain historical data of a customer’s interactions or “user journey” across platforms such as email, websites, and mobile applications. Blueshift also supports unlimited customer attributes within customer profiles for increased flexibility.

Real-Time Monitoring Next, by using real-time monitoring of customer interactions across channels, Blueshift allows marketing teams of all sizes to leverage that data to create, scale, and optimize individualized customer experiences. Blueshift can then use predictive affinities to automatically choose the right content and product to present to every customer, every time. Predictive Segmentation Finally, Blueshift uses predictive segmentation to allow marketing teams to know which interactions have been completed and, ultimately, which campaigns have been successful.

With A/B testing, marketing teams can track a variety of things such as which email template or subject line has generated more customer interaction. Check out Blueshift’s website for information on pricing. Blueshift is a top-rated product, but it still comes with its pros and cons. Blueshift serves as a “one-stop shop” for data gathering and marketing campaign execution across all channels, and its versatility allows for customization options that suit any marketing team.

Other benefits include ease of setting up tasks in Blueshift, including in email campaigns; responsive customer support; and easy and flexible data integration. On the other hand, many users felt that Blueshift’s customer-level reporting capabilities were limited and that the UX wasn’t intuitive enough or didn’t offer enough customization. Some users also felt that there was a “steep learning curve” and the software lacked clear documentation. It’s a good idea to get multiple quotes before choosing a CCM solution.

If you’re interested in Blueshift, you might also want to consider ActiveCampaign, Sharpspring, Hubspot Marketing Hub, and GreenRope. Still not sure if Blueshift is right for you? Visit our website for our list of the top CCM software options available today. Click the button on the left to get started.