VIDEO: Blackbaud CRM Review – Top Features, Pros & Cons, and Alternatives

Blackbaud CRM is a CRM, or customer relationship management, software system that is built for enterprise-level fundraising and nonprofit needs. If you’re in the market for a CRM solution, you’ll want to consider Blackbaud CRM. But if you’re just starting your search, we can help. Visit our website for our free list of the top CRM options available today. Click the annotation in the top right corner of your screen to get started. Blackbaud CRM provides nonprofits with a toolset to streamline processes and diversify fundraising capabilities.

Blackbaud’s CRM tools help users to keep track of donors, relationships, interactions, and a variety of fundraising teams. Also, multichannel marketing and database segmentation allow users to manage their multifaceted communication efforts, and analytics give users key insights like wealth capacity and philanthropic giving trends. Blackbaud CRM’s pricing is only available via quote directly from their website. Blackbaud CRM is exclusively available as a cloud-based solution, accessible through all modern browsers.

Blackbaud CRM has features surrounding three main pillars: relationship management, marketing, and analytics. Blackbaud CRM’s focus is, as the name suggests, CRM functionality. The CRM allows users to track interactions between supports and organizations and customize their system with altered or unique fields for their specific needs. The CRM tool can track progress between different fundraising teams or offices, and define the fundraising campaigns for each group as necessary.

In addition to planned fundraising campaigns, on-the-go fundraisers are equally viable with access to create or update information directly from mobile devices via their mobile browsers. Blackbaud CRM uses the information entered into the CRM portion of the system to supplement users’ marketing campaigns, directly supplying information, budgets, donor segments, and real-time performance results. Data gathered from multiple marketing campaigns can be pulled together in order to give management informed decisions on next steps.

Blackbaud also provides a customizable website content management system, giving users the ability to turn their websites into a hub for custom pages, forums, and social networking. ResearchPoint is the analytics arm of Blackbaud CRM’s suite of features, providing powerful modeling solutions customized for users’ unique organizations. The nonprofit cooperative database helps nonprofits to acquire new donors, keep their current ones, and encourage previous donors to give again.

Benchmarking tools also help to identify opportunities, review former strategies, and compare overall performance with peers in the nonprofit space. When choosing the right CRM for your organization, it’s best to know both the pros and the cons. Many users appreciate the non-profit-focused features like keeping track of donor and fundraiser information. These users also praise the reporting tools for their ease of use. However, some users have complaints about the customer support, citing corrections that take a long time to fix.

Other users have issues with some of the more complicated features, as they’re not very beginner-friendly. That being said, Blackbaud does offer training sessions to assist users with these functions. It’s a good idea to get multiple quotes before choosing a CRM solution. If you’re interested in Blackbaud CRM, you might also want to consider Bloomerang, Virtuous, Neon CRM, or DonorPerfect. Thanks for watching! If you found this video helpful, please press the thumbs up and subscribe buttons down below.

Still not sure if Blackbaud CRM is right for you? Visit our website for our free list of the top CRM options available today. Click the button on the left to get started.